All of the human-canine pairs featured in the spots are actual dog owners and their pets. Dickens found them through a general casting call in Austin, Texas, where the commercials were shot. “We were looking for people who are active and health conscious,” she explains. “These are people who take their dogs hiking in the mountains and swimming in local lakes.”
During the shoot, Dickens encouraged the owners to play with their dogs as they would naturally, and she also conducted off-the-cuff interviews. “You could tell immediately if there was chemistry between the dog and the owner,” she recalls. “There are things you do with your dog when you really love her, sweet things, and I wanted to be sure to capture those moments.”
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Titles: Campsite, Garden, Overlook
Client: Nestlé Purina
Agency: Deep Focus, New York. Kristen King, Group Account Director; Margaux LeBuffe, Account Supervisor; Hillary Fabian, Creative Director; Megan Schulist, Associate Creative Director; Andrew Vuilleumier, Copywriter; Melissa Brown, Producer
Agency: Lapiz, Chicago. Viviana Paredes, Account Supervisor; Lucille Gratacos, Account Director; Maria Bernal, VP, Creative Director; Javier Valle, Associate Creative Director; Kevin James, Senior Producer; Danielle Linn, Production Business Manager; Mike Hurley, Talent Manager.
Production: STORY. Ky Dickens, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Cathleen Sutherland, Producer.