Studio’s “Being by Yourself” is one of 20 animated shorts produced by the Imaginary Friend Society, a project of the Pediatric Brain Tumor Foundation and RPA.
GLENDALE, Calif.—Kids suffering from cancer get advice on dealing with the loneliness that accompanies long hospital stays in a sweet animated short created by Renegade Animation for the Imaginary Friend Society. The star of the piece is a cuddly, blue yeti named Yuri, and she’s certainly an expert in loneliness as she’s camped out in the middle of a desert with no one around but her own make-believe friends. Yuri suggests that when undergoing complex medical procedures or when family members are away, kids can use their imaginations to conjure their own companions. “When you have an imagination,” she says, “you’re never really alone.”
Being by Yourself is one of 20 animated shorts produced by the Imaginary Friend Society, a joint project of the Pediatric Brain Tumor Foundation and advertising agency RPA. Each short tackles a different cancer-related subject in a warm and child-friendly manner. Their aim is to help kids get through scary times by providing them with useful information and guidance in a way that they can relate to.
RPA’s creative team came up with the idea of using a yeti in a desert as a symbol for loneliness, and Renegade’s animation team brings the concept to life with thoughtfulness, gentle humor and charm. “We wanted to capture how it feels for a child to be in a place where there’s no one else around,” explains Renegade Animation Director Darrell Van Citters. “And we wanted to show how you can magically fill the space with friends and zoom through it in your mind.”