New non-profit uses cutting-edge photogrammetry to create 3D replicas of endangered landmarks…while developing a model for the stewards of cultural heritage to monetize their digital assets by making them available to film and TV productions.
LOS ANGELES—The Arc/k Project, a new nonprofit focused on digital preservation, has developed a unique plan for creating 3-dimensional records of the world’s most endangered cultural assets while providing Hollywood filmmakers with a new and better way to incorporate exotic locations and artifacts into their productions.
Employing the latest photogrammetric imaging technology, the Arc/k Project is constructing precise 3D models of landmarks and historically valuable objects, many of which are under imminent threat from terrorist activity, global warming, environmental degradation and other factors. Its team of artists and technicians has already produced detailed models of Palmyra’s theater and Temple of Baalshamin, which were heavily damaged by ISIS last year. They are currently modeling Iceland’s Þingvellir, site of Europe’s first parliament, under threat from earthquakes and erosion.
“Our mission is to save endangered cultural assets,” says Brian Pope, the organization’s founder. “We want to preserve the ephemera of our world—glaciers that are retreating, cities that are changing, statues that are decaying—for future generations in a way never before possible.”
Ultimately, the Arc/k Project seeks to establish an archive of thousands of digital models of fragile sites and artifacts. It plans to make its archive available to art historians, scientists, researchers and the general public, but it also believes that its models will prove a valuable resource to Hollywood—in the form of intricately-detailed digital backdrops for film and television productions.
“We want to satisfy Hollywood’s need for exotic locations, while providing a new revenue stream, through licensing fees, for organizations that manage these sites,” says Pope. “At the same time, we are accomplishing our goal to preserve culturally-significant assets. It’s a triple win!”
Pope notes that The Arc/k Project is currently working with a Canadian heritage organization to create a 3D model of a 19th century steam locomotive. The train is in high demand as a prop for film productions, but is extremely costly to operate and maintain. “The 3D model will allow the group to make its asset available to many more productions and increase revenue in a way that’s simpler and less invasive,” Pope says.
The Arc/k Project is well integrated with the entertainment industry. Pope is also the founder of Cognition, a Los Angeles visual effects and post-production facility serving film studios and independent producers. The Arc/k Project pursues its photogrammetry work by tapping into Cognition’s high-end imaging technology and staff of digital artists.
The organization’s Hollywood connection gives it an advantage over other groups involved in digital preservation, mostly universities and cultural institutions, according to Pope. “Funding is a big issue in the academic world,” he notes. “Many schools have to hustle for funds to support classes in photogrammetry. Trying to operate and manage a large-scale operation in a faraway and perhaps troubled spot is a real challenge for them. We have technical resources that they lack and a business model to make this very important work economically feasible.”
The Arc/k Project hopes to further lower the cost of digital preservation through the use of crowd-sourcing. It is reaching out to universities, cultural institutions and the public to share archival material that can be used in digital reconstruction.
Pope insists that almost anyone can take part in building the cultural database. “Most people today have a smartphone in their pocket that can be used to record culturally significant objects,” he says. “Anyone who gets out into the world can be involved in archiving. They can contribute to our collective memory of who we are and what we are becoming.”
About The Arc/k Project
The Arc/k Project has as its mission the digital conservation and protection of humanity’s collective culture and history to ensure the preservation of thousands of years of artistic brilliance and creativity--a legacy for current and future generations. We are working to generate synergies and provide support for the currently separate and solitary efforts of like-minded individuals and activists, museums, and organizations who are already forging a unified global response to the emerging crisis.