Cloud-based media management platform used to deliver dailies during production of new Disney film “TINI.”
Lugano, Switzerland— Italian/UK digital media workflow specialist Kiwii Digital Solutions recently used WCPMedia Services’ WCPApp to manage dailies during the production of the new movie TINI: The Big Change in Violetta. The cloud-based platform made it possible to deliver dailies and other media from the film’s set in Italy to its editorial team in Spain virtually instantaneously, saving significant time and costs.
Directed by Juan Pablo Buscarini, TINI is based on the popular Disney Channel series Violetta that airs across South America, Europe, the Middle East and Africa. It is slated for international release in May.
The movie was shot in Sicily and other locations in Italy. Kiwii Digital Solutions provided on-set and near-set DIT, dailies and data management services. Raw camera data was off-loaded, backed-up and transcoded in a near-set digital lab. Dailies media was then uploaded to WCPApp where it became immediately available to the Spain based editorial team during the six weeks of production. Select raw clips were also uploaded to the WCPApp cloud for color look verification and quality control. Kiwii’s Francesco Luigi Giardiello was Digital Workflow Supervisor on the project.
“WCPMedia provides a unique service: a flexible, reliable and secure platform for managing and delivering sensible camera data from any remote location to any destination in the world,” Giardiello observes. WCP is the perfect ally in providing peace of mind to your clients. They can feel secure that their data will be quickly and safely delivered to any vendor.”
For the production, the benefits of this workflow were significant. “It is a much more efficient pipeline,” explains WCPMedia Services Operations Manager Luca de Sensi. “Dailies are in the hands of the editors in a fraction of the time required to physically ship a hard-drive. As a result, rough cuts are ready for the director and producers to review much sooner. That not only saves time, it aids the creative process.”
Kiwii Digital Solutions has relied on WCPApp to facilitate a number of high-profile projects. Last summer, it used the platform to manage selected raw materials for a Victoria Secret campaign directed by Michael Bay. Shot in Rome, the ad first aired during broadcasts of the Victoria Secret Fashion Show. During production, selected scenes, in camera raw format, were uploaded by Kiwii and instantly accessible to editors in Los Angeles.
WCPApp is a powerful platform that can be configured to many different workflows and applications. In addition to its tools for storing and managing media files, it features a sophisticated transcoding engine that can be used to deliver media to end users according to their individual specifications. The platform can also be used to create virtual screening rooms, allowing producers to share content with stakeholders anywhere in the world, manageably and securely. The platform is used by studios, production companies, distributors, film festivals and others.
About WCPMedia Services
Founded in 2011 in Switzerland, World Content Pole SA (aka WCPMedia Services) is an entertainment software and services company based in Switzerland and USA (and now also in Toronto) that manages, markets and distributes content to business partners and clients quickly, easily and securely. WCPMedia Services offers a platform of smart process applications that combines proprietary software with top-tier solutions developed by proven and trusted technology companies.
For more information, visit www.wcpmediaservices.com
USA Office: 7083 Hollywood Blvd. Hollywood CA 90028
Canada Office: 390 Bay Street, Suite 1706, Toronto M5H 2Y2
Europe Office: Via Zurigo 35, 6900 Lugano, Switzerland
About Kiwii Srl
Kiwii Srl is a leading company in Italy specialized in offering services within the film industry addressed to features and TV shows that use digital technology to create or post-produce their contents. Kiwii is specialized in creating, managing and supervising digital workflows for any kind of production, also Kiwii supplies specialized skilled crew members such of DIT and Data Wranglers and provide the best specialist equipment for them to operate both on set or near set. Through its partners in Italy, Spain and UK, Kiwii also provides dailies services and archiving, assuring an extremely fast and secure turn around to productions of any kind of budget.
For more information, visit www.kiwiidigital.com