CHICAGO— Director/Director of Photography Rich Michell has joined STORY for national representation in advertising. A versatile talent, Michell combines storytelling skill with deep experience in product and tabletop cinematography. His credits include such diverse brands as 3M/Scotch, General Mills, Target, Subway, UnitedHealthCare and Wendy’s.
Michell comes to STORY following a long run with Twist, Minneapolis, a company he co-founded. There, he developed a strong national and regional client base. He directed more than a dozen commercials for 3M through Grey, NY, many combining performance, product and humor. One recent spot features a Post-It note sticky enough to hold a terrier off the ground.