Y&R Creative Director & Filmworkers EP concoct a hilarious ad about a 3D printer hoping to land a spot on this year’s Super Bowl.
CHICAGO—A souped-up 3D printer delivers unexpected results in a funny new spot that’s part of Doritos’ annual “Crash the Super Bowl” Ad Contest.
Created by Gordon West, a creative director at Y&R, Chicago with the help of Filmworkers EP Derek de Board, the spot centers on a pair of office workers who become intrigued by the almost magical powers of a gizmo called the “Infinite 8000 3D Printer.” After using the machine to produce mass duplicates of a hole puncher and a pencil, the dim-witted duo have the bright idea of producing infinite copies of their favorite brand of tortilla chip. They prove to be a bit too eager, however, inserting a chip into the machine while it’s still in the grasp of a fellow worker. The results are, well, you’ll just have to watch the spot.
De Board’s and West’s Infinite 8000 3D Printer spot is vying against other fan-made ads for a chance to air during this year’s Super Bowl telecast. The pair could also be eligible for a cash bonus should their spot crack the USA Today Super Bowl Ad Meter.