Tuesday, November 25, 2014

Chicago’s Gordon West & Derek de Board Compete in Doritos “Crash the Super Bowl” Ad Contest

Y&R Creative Director & Filmworkers EP concoct a hilarious ad about a 3D printer hoping to land a spot on this year’s Super Bowl.

CHICAGO—A souped-up 3D printer delivers unexpected results in a funny new spot that’s part of Doritos’ annual “Crash the Super Bowl” Ad Contest.

Created by Gordon West, a creative director at Y&R, Chicago with the help of Filmworkers EP Derek de Board, the spot centers on a pair of office workers who become intrigued by the almost magical powers of a gizmo called the “Infinite 8000 3D Printer.” After using the machine to produce mass duplicates of a hole puncher and a pencil, the dim-witted duo have the bright idea of producing infinite copies of their favorite brand of tortilla chip. They prove to be a bit too eager, however, inserting a chip into the machine while it’s still in the grasp of a fellow worker. The results are, well, you’ll just have to watch the spot.

De Board’s and West’s Infinite 8000 3D Printer spot is vying against other fan-made ads for a chance to air during this year’s Super Bowl telecast. The pair could also be eligible for a cash bonus should their spot crack the USA Today Super Bowl Ad Meter.



FuseFX Expands to New York and Vancouver

Rapidly growing visual effects studio is currently servicing nearly three dozen television shows and feature films including “Marvel’s Agents of S.H.I.E.L.D.”, “American Horror Story” and “The Blacklist”¸

BURBANK—FuseFX, which provides visual effects services for television, features and commercials, the former including Marvel’s Agents of S.H.I.E.L.D. and American Horror Story¸ has opened full-scale production facilities in New York and Vancouver.

FuseFX, New York, is currently producing visual effects for the hit NBC series The Blacklist as well as POWERS, a drama set to debut in January on the new Sony PlayStation network. Located in the heart of the city’s media district in Soho, the 3300 square foot production complex is designed to accommodate a staff of more than 30 artists. FuseFX, British Columbia, located in Vancouver’s Yaletown section, is currently servicing Backstrom for Fox and The Returned for A&E. It can accommodate 20 or more artists. Capabilities at both facilities include 2D and 3D visual effects, 3D animation, compositing, finishing, matte painting, cosmetic enhancement and pre-visualization.

Jason Fotter, David Altenau, Tim Jacobsen

Monday, November 24, 2014

Technicolor – PostWorks New York Provides Post-Production Services to DOC NYC Grand Jury Winner “Cairo Drive”

A signature sponsor, the facility also hosted a panel discussion on documentary post production.

NEW YORK—Technicolor PostWorks New York congratulates Cairo Drive, director Sherief Elkatasha’s heartwarming documentary set in Egypt’s capital, on winning the Viewfinders Competition Grand Jury Prize at this year’s DOC NYC film festival.

Technicolor-PostWorks, a Signature Sponsor of the festival, provided color grading and editorial finishing services for Cairo Drive, which documents the struggles motorists face in navigating the city’s incredibly clogged streets. Bobbie Thomas performed the final grade. The film was mixed at PostWorks, New York.


Friday, November 21, 2014

Filmworkers Supplies the Creative Spark for Elegant “Misfit” Campaign

Facility provides turnkey services for new multi-platform lifestyle ads for the stylish fitness tracker.

CHICAGO—In a true, tour de force effort, Filmworkers, in association with 2DS Productions, has produced an elegant and inspired advertising campaign for Misfit, a wearable fitness tracker with a sleek design.

The new internet and in-store ads consist of lifestyle footage of active people using the button-sized device, which can be worn like a piece of jewelry, while engaged in laser tag, rock climbing, diving and other extreme sports. Shot in various locations along the California coast, the imagery is stunning and shows off the features of the device in an organic and unobtrusive manner. Misfit’s technical functions are further underscored by distinctive 3D graphics that animate over the live action. The accompanying voiceover speaks directly to people who “set forth to scale mountains, to dive to the darkest depths of the sea” and asks them, “Do you accept the challenge?”

Thursday, November 20, 2014

Hula Post Production Supports “Nightcrawler”

HOLLYWOOD— Hula Post Production provided equipment, facilities and support to the editorial team from Nightcrawler, the new thriller from director Dan Gilroy and Open Road Films. Services supplied to editor John Gilroy and his crew included Avid DX editing systems, Avid Unity storage , editorial suites on Los Angeles’ Westside, and round-the-clock technical support for a post production schedule spanning eight months.

Produced by Bold Film, Nightcrawler is the story of a man (Jake Gyllenhaal) who becomes embroiled in the L.A. crime scene while working as a freelance journalist. The film also stars Renee Russo, Bill Paxton and Riz Ahmed.

Monday, November 17, 2014

Modern VideoFilm Colorist Dave Cole wins the 2014 HPA Award for Outstanding Color Grading Television

SANTA MONICA, Calif.—November 17, 2014—Modern VideoFilm Senior Supervising Colorist Dave Cole won the award for Outstanding Color Grading—Television for his work on the pilot for Reign at the Hollywood Post Alliance’s 9th Annual HPA Awards. It is Cole’s second consecutive HPA Award for color grading. Last year, he won in the feature film category for Ang Lee’s Life of Pi. The HPA Awards recognize outstanding work by post-production professionals in creating film, television, and commercials for the global audience.

“Dave is able to connect with the vision that I capture and further sculpt it with his immense imagination,” said Reign Director of Photography Checco Varese about his collaboration with Cole.


Wednesday, November 12, 2014

Technicolor – PostWorks New York as Official Sponsor of DOC NYC

The facility will also host a panel discussion on post production.

NEW YORK—Technicolor PostWorks New York is serving as a Signature Sponsor of this month’s DOC NYC documentary film festival. The facility, which has a long history of collaborating with feature length documentarians, will also host a featured panel discussion offering advice to documentary filmmakers on navigating the post-production process.

Now in its fifth year, DOC NY has become the country’s largest film festival devoted to documentary films, this year including more than 150 films and events and 100 special guests. The Wall Street Journal has called it “one of the city’s grandest cinema events.” “Technicolor-PostWorks is extremely proud to lend its support to this great festival,” said Rob DeMartin, the facility’s COO. “Documentary filmmakers bring unparalleled passion to their work and continue to inspire, enlighten and move us. We look forward to seeing the films DOC NYC has discovered this year.”

Sunday, November 9, 2014

Color for the New Hit CBS Show “Madam Secretary” Moves to Modern VideoFilm

SANTA MONICA, Calif.—November 10, 2014—Modern VideoFilm is currently providing all final video post production services for the hit CBS series Madam Secretary. Senior Colorist Todd Bochner (Sleepy Hollow) is performing final color grading for the show out of Modern’s boutique Santa Monica facility. Previously, the color was done by a New York-based facility with Modern handling the conform and final deliverables.



Bochner is using DaVinci Resolve Version 11 on Linux for grading. His approach for Madam is to create a “full rich image all the while maintaining a cinematic tone.”

“Todd has an innate ability to read the film and tell exactly what the DP was trying to accomplish,” says Tony Palermo, the show’s Co-Producer.  “His ability, work ethic and great attitude make him my go-to colorist.”

Madam Secretary was recently picked up for a full season by CBS. Modern VideoFilm has been handling the full video finishing work for the show since its fourth episode.

About Modern VideoFilm
The new Modern is building on a 30 year legacy of delivering the best quality product to the world’s most discerning clients.
Recent and ongoing credits include "Modern Family," "Sleepy Hollow," "Book of Life," and "Rio 2." Modern VideoFilm employs nearly 500 artists, technicians, engineers, and support personnel in Burbank and Santa Monica. For more information, visit http://www.mvf.com/

Thursday, November 6, 2014

Technicolor-PostWorks to Take Part in Panel on “Rebuilding the World Trade Center” at CCW + SATCON

Colorist Eli Friedman and mixer Christopher Koch, CAS to talk about the facility’s eight-year effort in behalf of the award-winning documentary.

NEW YORK— Technicolor-PostWorks New York colorist Eli Friedman and re-recording mixer Christopher Koch, CAS will join director Marcus Robinson and editor Leo Cullen in a panel discussion on Robinson’s documentary Rebuilding the World Trade Center as part of the CCW+ SATCON conference, November 12th at the Javits Convention  Center in New York. The 1-hour panel discussion, slated for 3:30 p.m. in the Production+Post Theater, will be hosted by Marc Loftus, senior editor/director of web content for Post Magazine.