DGWB’s cleverly quirky, music-driven spots parody westerns, beach movies, Hollywood musicals and more!
GLENDALE, Calif.—Renegade Animation takes Wienerschnitzel back to the ‘60s in a new, animated advertising campaign for the restaurant chain. Conceived by Orange County, California agency DGWB, the commercials use retro animation and jingles to evoke Wienerschnitzel’s 1961 origins.
One spot spoofs vintage TV Westerns as a hot dog named Big Angus arrives in a southwestern town wearing a ten-gallon hat and packing a ketchup dispenser where his shootin’ iron ought to be. Another spot is a send-up of an MGM-style musical with a guy in top hat and tuxedo starring in an elaborate production number about Wienerschnitzel’s million dollar “Cash in on a Corn Dog” sweepstakes.