CHICAGO—Matt Egan has directed Nashville star Hayden Panettiere in a new ad for Belk that is part of the fashion brand’s “Modern. Southern. Music.” campaign. Filmworkers provided post production services for the glamorous commercial, produced by Coin-Operated Films, which captures the actress arriving on location at the newly-renovated Country Music Hall of Fame for an evening shoot.
The spot evokes the Southern lifestyle and Nashville’s connection to country music, new and old, with plenty of panache. Egan took advantage of the ebullient architecture that has recently sprung up in the city’s downtown, including the sprawling Music City Center, to create spectacular nighttime vistas. “We wanted to capitalize on Hayden’s star power through a day-in-the-life story that has a dreamlike feel,” says Egan.