Monday, March 31, 2014

VER Embraces Gold Mount PAGlink Battery with 1,000-Unit Purchase

VER Embraces Gold Mount PAGlink Battery with 1,000-Unit Purchase

LONDON—31 March 2014—PAG today announces the purchase of 1000 units of its new Gold Mount® (3-Stud, Snap-On®) compatible, high-current, PAGlink battery by Video Equipment Rentals (VER), one of the largest rental suppliers of motion picture, television, broadcast and newsgathering technology in North America.
“PAG has long been a leading supplier of power products for cinema and newsgathering, and its PAGlink technology continues its history of innovation,” said VER Cinema Market Manager Wayne Miller. “VER is always looking for breakthrough tools that can benefit our customers and so it’s only natural that we are embracing the new Gold Mount PAGlink battery. We are fans of Li-Ion for its dependable battery life and combining that with PAG’s groundbreaking PAGlink technology results in a product that surpasses the competition.”

Monday, March 24, 2014

Creative Profile: Rick Sander, Creative Director, HOAX Films

Rick Sander and his crew from Culver City-based HOAX Films are finding success by redefining the model for what a boutique visual effects design company can achieve.
LOS ANGELES—Rick Sander is Creative Director for HOAX Films, a digital production studio he founded with Executive Producer Alexis Nelson in 2010. HOAX Films provides VFX, color and finishing services for commercial, feature and web clients worldwide while maintaining a Southern California local presence.
Since the company’s launch, the creative team at HOAX Films has been working with clients as diverse as SpikeTV, NBCU and Lockheed Martin and collaborated with Britney Spears, Katy Perry and other stars on music videos.
Rick Sander

Thursday, March 20, 2014

Bling Digital Offers a Vision for Post On Demand at Digital Days in Vancouver

Vancouver—An overflow crowd of producers, directors, cinematographers, DITs and other pros witnessed a spirited panel discussion  on emerging workflow technologies at the recent Digital Days Conference and Expo in Vancouver. Titled The New World of Post is P.O.D.™ Based and hosted by Bling Digital, the panel described how film and television productions are using new, highly mobile digital tools to save time, boost productivity and reduce costs.

Ken Anderson, General Manager of SIM Digital/Bling Digital, Vancouver, moderated the panel, which also featured SIM Digital/Bling Digital VP of Creative Services Chris Jacobson; Bling Digital, Vancouver, Post Services Manager Mike Ogawa; Cinematographer Michael Balfry, CFC; and Digital Imaging Technician Mitch Bax.

Wednesday, March 19, 2014

CARTONI to Debut New Low-Cost Fluid Head, Spreaderless 3 Stage Tripod and Other Products at NAB 2014

New SMART PRO fluid head, STABILO spreader-less tripod, SMART STOP ENG tripod and E-REM 25 remote control head, as well as upgraded FOCUS HD and MASTER MK II will be shown by Manios Digital & Film.

NORTH HOLLYWOOD—19 March 2014—CARTONI Rome and CARTONI USA,  one of the world’s premier manufacturers of professional and prosumer camera support gear, will debut a number of new products and product upgrades at NAB 2014, including SMART PRO, a low-cost fluid head for camera payloads up to 13 lbs. (6 kg). CARTONI products will be showcased by Cartoni USA, Stand C9539.

Based on CARTONI’s best-selling HiDV Fluid Head, SMART PRO offers a variety of innovative touches including ergonomic knobs for ease-of-use, better control and a more fluid touch on drag and counterbalance. It is also equipped with such professional-grade features as a continuously-variable fluid drag system and CARTONI’s patented “wing” counterbalance system. The head’s 75 mm diameter bowl is compatible with all 75 mm tripods as well as most current-generation slider attachments. Significantly, SMART PRO comes with a reduced price, a breakthrough for the prosumer market, making it by far the best cost-per-quality value in its class.


Monday, March 17, 2014

STORY’s David Orr Makes a Style Statement for VCF

Director combines stop motion & Motion Control to create the illusion of rooms that furnish themselves in three spots out of SBC Advertising.

Living rooms, dining rooms, bedrooms and dens fill themselves with beautiful, stylish furniture as the camera travels by them in a new campaign directed by STORY’s David Orr for VCF and SBC Advertising. The three spots make ingenious use of motion control/stop motion as empty rooms become populated with sofas, beds, tables, dressers and other handsome accoutrements as happy couples look on. VCF president Jonathan Schottenstein and other staff point out that the store provides both beauty and value. “Style doesn’t have to cost a bazillion dollars,” Schottenstein says.

The new spots pick up on an earlier series of ads, also directed by Orr, aimed at refreshing VCF’s brand and making the retailer more appealing to younger consumers seeking style and low prices. “The first spots were very colorful and brought a new energy to VCF’s advertising,” says Orr. “This time around, we went further, adding even more energy and creating animation in larger rooms with wider vistas.”

The illusions of the self-assembling rooms were created through a combination of stop motion and motion control techniques and required meticulous planning and art direction. “There were a lot of moving parts and they all had to be tied together in a seamless whole,” says Orr. “We needed to be very meticulous while shooting, because if we made a single mistake, we’d have to start over.”

The secret to making it work, the director adds, was to shoot in reverse. The production team started with fully furnished rooms, then removed one item at a time. In the finished spots, each sequence plays backwards. “Each sequence is designed so that the talent interacts with the very last item that appears,” Orr notes. “We wanted natural reactions so made sure they weren’t thinking about marks. It worked flawlessly, and kept the energy up.”

“Orr and the entire STORY crew were epic,” says SBC Advertising executive creative director Scott Mylin. Not only did they make $300,000 worth of VCF furniture look amazing, they did it with a little something called panache. Also, they pulled it off in the middle of a polar vortex that shut down the entire city of Chicago and made a complex shoot more complex. You’ve gotta love a director who will look you square in the eyeballs and tell you that frostbite is ‘not a problem.’ We couldn’t be happier with the result."

STORY is represented on the East Coast by SuperPowers (646) 633-4578; in the Midwest by Dawn Ratcliffe (312) 491-9194, in the Southeast by Miller + Associates, (954) 563-6004; in the Southwest by Gossip!, (214) 288-2813 and on the West Coast by Sherry Howell, (213) 999-9879.

For more information, visit

Client: VCF
Agency:  SBC Advertising, Columbus, Ohio. Neil Widerschein, chief creative officer; Leon Yourkiewicz, associate creative director; Jessica Rowland, account executive; Scott Mylin, vice president/executive creative director.
Production:  STORY. David Orr, director; Mark Androw and Cliff Grant, executive producers; Marsie Wallach, line producer; Mary Langenfeld, production supervisor; Andrew Turman, director of photography.
Editorial: Optimus.

Tuesday, March 11, 2014

PAG Launches Linking Gold Mount Battery at NAB

LONDON—At NAB 2014, PAG, one of the broadcast industry’s longest established global providers of innovative portable power solutions, will launch its new Gold Mount® (3-Stud Snap-On®) compatible, high-current, PAGlink battery, a replacement for all Anton/Bauer® Li-Ion batteries. The new battery will be showcased by Manios Digital & Film, Stand C9539.
“PAGlink is the first truly digital linking battery system,” says PAG Sales Director Nigel Gardiner. “It offers more power, more functional benefits and more technological advances than any other system.”
The smaller and lighter PAGlink HC-PL94T Li-Ion battery is compatible with Gold Mount camera plates and Anton/Bauer Li-Ion chargers; there is no need to change either in order to benefit from the many advantages of these new, revolutionary intelligent-linking batteries. 

Monday, March 3, 2014

Filmworkers Nashville Supports Award-Winning Campaigns for Lewis Communications and The Buntin Group

Facility provides editorial, visual effects and color grading services for ADDY and EMMY-winning work for Monroe Carell Jr. Children’s Hospital, the Tennessee Lottery and Chinet.

NASHVILLE—The advertising awards season is in full swing and Filmworkers, Nashville, is proud to have contributed to a number of local and regional campaigns that are bringing home the gold.

At the Nashville American Advertising (ADDY) Awards, Lewis Communications won Best of Show/Broadcast for its campaign for the Monroe Carell Jr. Children’s Hospital at Vanderbilt. Filmworkers’ Tim Moore was the editor and Jimmy Cadenas provided color grading services for the campaign, which employs the tagline “Your child’s very own hospital.”