Post house reprises role in DDB Chicago’s popular “State of Turbulence” campaign featuring the Packer QB and SNL’s George Wendt and Robert Smigel.
CHICAGO—November 20, 2013— Filmworkers completed a “dream” assignment in handling the post work for DDB Chicago’s latest “Discount Double-Check” commercial. The spot is a sequel to an earlier ad in which Green Bay Packers quarterback Aaron Rodgers found himself on a plane with Saturday Night Live alums George Wendt and Robert Smigel, cast in the role of Chicago Bears “Super Fans.”
State of Turbulence II (Dream) picks up where the earlier spot left off. Still on the plane, Rodgers has dozed off and, in a dream, sees himself transformed into a Packer Super Fan (complete with a super-sized double chin and belly). Wendt is also asleep and experiencing his own, albeit more pleasant, dream. He is lying on a massage table and is being tended to by a masseur played by former Bears coach Mike Ditka. Wendt is delighted to discover that his pillow is actually an oversized sausage. The spot debuted during Monday Night Football’s telecast of a Bears-Packers game on November 4th.
As with the original State of Turbulence, Filmworkers provided color grading, editorial finishing and visual effects services for the new spot. The first spot, which debuted in September, was named Ad of the Day by Adweek magazine.
Filmworkers is located at 232 E. Ohio St. Penthouse, Chicago, IL 60611. For more information, call (312) 664-9333 or visit www.filmworkers.com.
TITLE: State of Turbulence II
AGENCY: DDB Chicago. Barry Burdiak, Senior VP/Group Creative Director, John Hayes Senior VP/Group Creative Director; Chad Broude, Associate Creative Director; Brian Boord, Associate Creative Director; Scott Kemper, Executive Producer; Scott Terry, Production Manager.
PRODUCTION: Arts & Sciences. Matt Aselton, Director.
EDITORIAL: Cutters. Matt Walsh, Editor; Patrick Casey, Producer.
POST: Filmworkers. Michael Mazur, Colorist; Rob Churchill, VFX Director; Lisa Long, Executive Producer.