Culver City, Calif.—Award-winning digital production studio HOAX Films provided visual effects services for Work Bitch, the new Britney Spears video, directed by Ben Mor. The song is the first single from Spears’ upcoming eighth studio album which drops December 1st.
Work Bitch marks the second collaboration between the visionary Mor and HOAX Films. The design studio previously delivered visual effects for Part of Me, directed by Mor for Katy Perry in 2012. For Work Bitch, HOAX Films completed sky replacements shots, set extensions and cleanup.
After making its world debut on The CW, Work Bitch hit the internet where it caused a huge sensation. The video opens on Spears posing against a white wall, flanked by back-up dancers in black leather. The same dancers later join the singer in the desert for more sizzling choreography. The Daily Beast called Work Bitch “ridiculous, weird, sexy, and fierce—and the best thing (Spears has) done in almost a decade.”
“Ben’s innovative music videos work like films, each with its own unique visual narrative,” says HOAX Films executive producer Alexis Nelson. “We are excited to collaborate on such a stunning music video.”
“Ben sets the creative bar very high,” adds HOAX Films creative director Rick Sander, “and raises it with each new video. It’s great to be part of the process.”
Mor says that he and HOAX Films have developed a productive rapport for visually-driven projects. “Alexis, Rick and the whole crew at HOAX are one of a kind,” he says. “They are great to work with and always go above and beyond. I really like working with local, creative people who deliver stunning visuals like the biggest studios.”
Work Bitch is produced by Spears' Scream & Shout partner-in-crime will.i.am and debuted last week at No. 12 on the Hot 100. The music video is produced for Black Dog Films/Little Minx, executive producer Coleen Haynes and producer Tony McGarry.
About HOAX Films
HOAX Films is a Culver City-based digital production studio specializing in visual effects and design for feature films, broadcast, commercials and web content. The studio’s credits include the music videos 21st Century Girl (Willow Smith), Laser Beams (Talib Kweli), Sunshine (Little Dragon) and Raw (Dan Black), as well as ad campaigns for Game of Thrones, Harry Potter and Absolut Vodka. Upcoming projects include Zombeavers!