CHICAGO— The Colonie’s Joe Clear has edited a new spot for The Beef Council and Leo Burnett that celebrates the time-honored traditions of the backyard barbecue.
Flashback is the personal tale of a man who learned to cook the perfect steak from his father. As the man slips a cut of meat onto a grill his thoughts drift back to childhood. As a boy standing by his father’s side, he learns the secrets of the family recipe and is handed a pair of tongs in a ceremony laden with emotion. Back in present day, the man sits down at a picnic table with his wife and their young son.
The flashback sequence is told through gold-toned, slow-motion imagery. The mood of fond remembrance is enhanced by an upbeat piano track and Clear’s graceful editing. He guides viewers from the present to the past and back again through a sequence of subtle cuts and dissolves. “Shooting everything over-cranked added just the right amount of elegance to set the spot apart,” observes Clear.
Clear adds that he enjoyed his collaborative work with Leo Burnett’s creative team. “Fostering creativity is what we do at The Colonie,” he says. “It’s always great to work with a team of creative people that starts from the top and continues all the way down.”
Client: The Beef Council.
Agency: Leo Burnett Chicago. Patrick Rynell and Bill Hatzinger, Creative Directors. Ron Nelken, Executive Producer.
Production: HSI L.A. Margaret Elman and Joy Kilpatrick, Directors
Editorial: The Colonie. Joe Clear, Editor; Lauren Malis, Assistant Editor.
Finishing: The Colonie. Tom Durnulc, Visual Effects Artist.
Color: Nolo Digital. Mike Matusek, Colorist.
Mix: Particle Audio. Katy Mindeman, Mixer.
The Colonie, www.thecolonie.com
Represented by Sonia Blum at Hilly Representatives, 312.944.1100.