Tuesday, November 13, 2012

Hollywood’s New Wave Entertainment Upgrades Post-Production Operations with Baselight

LONDON—New Wave Entertainment, Hollywood’s premier entertainment marketing company, has enhanced its post-production operations through the purchase of a Baselight TWO colour grading system from FilmLight. New Wave plans to use its new Baselight primarily for grading television spots promoting new feature film releases. The company has already used the system on campaigns for Hotel Transylvania, Looper, Skyfall and several other films.

New Wave’s new Baselight replaces an older grading system designed for film-originated media. “With virtually all films now being digitally-captured, we needed more horsepower,” said New Wave Entertainment Senior Colourist Sam Dlugach. "Much of our source material now arrives in 4K resolution or greater, so we needed a system with fast and powerful image processing that is compatible with our level of workflow."

Dlugach adds that previously, grading raw camera files was difficult and time intensive, but with Baselight's native LUT management, "We can now apply LUTs directly to RED and ARRI files and quickly achieve the look the DP intended."



Baselight has allowed New Wave to eliminate tape media from its workflow, saving time and costs. Dlugach can now grade media in non-linear order for further efficiency gains. Baselight’s ability to save grades and reapply them is another significant enhancement.

"A television campaign for a movie frequently includes dozens of spots," he explained. "Now, a grade that we have created for a scene can be automatically reapplied when we use that scene again.”

New Wave Entertainment also benefits from FilmLight’s world-class technical support. “What has impressed me most is the customer service,” Dlugach said. “This facility cannot afford downtime. FilmLight provides technical support 24/7. If I have a problem, I can pick up the phone and always reach someone who has the answer.”

About New Wave Entertainment

New Wave Entertainment (http://www.nwe.com) is a premiere production, marketing, design, new media and talent management company. The company has produced hundreds of behind-the-scenes specials and documentaries. They are currently producing the pop culture television series "Stevie TV" for VH1, and pilots for Sundance and WEtv. They recently produced “True Grime: Crime Scene Clean Up” for Investigation Discovery. New Wave is also the largest producer of stand-up comedy specials. Recent specials include “Nick Cannon: Mr. Showbiz,” and "Nick Di Paolo Raw Nerve" for SHOWTIME, “Weird Al Yankovic Live!: The Alpocalypse Tour,” and “Whitney Cummings: Money Shot" for Comedy Central. Last year they produced the one-hour specials “Starz Inside: Comics on Screen,” and A&E’s “Battle for Late Night.”

About FilmLight

FilmLight develops colour grading and colour management systems as well as film scanning and data management solutions, that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading studios, labs and post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2002, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, New York, Hamburg, Bangkok, Mumbai, Sydney, Auckland and Singapore, and through qualified partners worldwide.  For more information, visit http://www.filmlight.ltd.uk/ or contact —Deepa Parbhoo (e: deepa@filmlight.ltd.uk |t: +44 20 7292 0400)

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