Sunday, October 28, 2012

Associate Creative Director Sam Gierasimczuk Joins Vitamin

Associate Creative Director Sam Gierasimczuk Joins Vitamin

CHICAGO—Design-driven production studio Vitamin expands its roster with the addition of Associate Creative Director Sam Gierasimczuk.  Sam, whose background includes work as a designer, animator and technical director, will work with Vitamin Creative Director Danny DelPurgatorio in overseeing the studios array of projects. Gierasimczuk will assume a hands-on role in design and production as well as supervising the work of other members of the creative team.

“Vitamin’s model has always been that collaboration, both internal and external, is the key to our success.  Sam is such a creative individual, we’re really excited to see how he can help us to push our boundaries.” says DelPurgatorio.

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

LOS ANGELES—Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Winner of Cannes and LIAA awards gains U.S. representation for the first time.

LOS ANGELES—October 29, 2012—Comedy director Dave Klaiber has signed with Bully Pictures for exclusive representation in the United States. It’s the first time that the young, Australian-born director has pursued work in the U.S. In 2008, Klaiber won a Silver Lion at Cannes for the Thrifty spot Birthday Girl. He is also the winner of two Gold London International Advertising Awards and a Gold Mobius Award.

Thursday, October 25, 2012


StudioCanal comedy is one of the first film productions to use new standalone workflow solution.

London, England – The move to digital acquisition has transformed many film and television sets into something akin to the control center for a moon launch as they have taken on a hoard of high-tech equipment for capturing, storing, processing and backing-up digital camera data. Not so with Cuban Fury, StudioCanal’s new romantic comedy, which was among the first film productions to use The Vault, Codex’s new on-set digital laboratory solution that reduces the technology required to manage camera data to a single box the size of a small suitcase.

Tuesday, October 23, 2012

2nd Annual THE A-LIST Hollywood Branded Entertainment Awards Announces Call For Entries

Recognizing excellence in the rapidly expanding space known as Branded Entertainment.


Hollywood, CA. THE A-LIST AWARDS today announces the Call for Entries for its second annual The A-LIST Hollywood Branded Entertainment Awards. Celebrating the fastest growing segment of the advertising and marketing industry, the Branded Entertainment Awards recognize outstanding achievement in branded content for film, television, music, web, mobile content and game media. The deadline for entries is November 9, 2012.

Steve Purcell Joins Chainsaw as General Manager

Post production facility celebrates 19th Emmy win for “The 2012 Rock and Roll Hall of Fame Induction Ceremony.”


Hollywood—October 23, 2012—Chainsaw (, a leading independent provider of post-production services for television, feature films and other media, today announces the appointment of Steve Purcell as General Manager. Purcell is a two-time Emmy winner with more than 25 years of experience as a director, editor and producer. In his new role, he will oversee all aspects of Chainsaw’s operations which include creative editorial, editorial finishing, graphics, visual effects, color grading and related post services, as well as a large editorial rental operation.

Treehouse Appoints Jeremy Besser as Executive Producer

Former executive producer at Directorz plans to develop the company into a post-production leader. 

DALLAS—Jeremy Besser, a producer with more than 28 years of experience in the Dallas advertising industry, has joined the editorial boutique Treehouse. Formerly executive producer and partner at the commercial production company Directorz, Besser will oversee operations, direct sales and serve as chief liaison between the company and its advertising agency and production company clients.

The Ant Farm Wins Four Key Art Awards

Entertainment advertising agency honored for its work on campaigns promoting Activision and Sega games, as well as Martin Scorsese’s George Harrison documentary.

Los Angeles—The Ant Farm, a leading entertainment advertising agency, took home four awards at the 41st Annual Hollywood Reporter Key Art Awards held Wednesday night at the Cinerama Dome in Hollywood. The Key Art Awards are the entertainment industry’s most recognized awards for advertising and communications.

Monday, October 22, 2012

MTI Film Demonstrates Cortex::Control Dailies at BIRTV

On-set/near-set dailies solution, slated for release in November, shown as part of an end-to-end workflow.

HOLLYWOOD— MTI Film recently unveiled a beta version of its new on-set/near-set dailies solution Cortex::Control Dailies at BIRTV, China’s largest trade show for the film and television industry. Cortex::Control Dailies was featured in a live demonstration of an end-to-end digital cinema workflow conducted by Jebsen Industrial, a leading supplier of production and post-production technologies to Asian markets. MTI Film plans to release Cortex::Control Dailies worldwide in November.

FilmLight Links with Italian Technology Reseller Blutek

LONDON—FilmLight, a leading manufacturer of colour grading, colour management and film scanning systems for film and television production, has forged a strategic alliance with Rome-based technology reseller Blutek to represent its product line in Italy.

Blutek will provide sales support in Rome and throughout Italy for FilmLight’s full product line, including its Baselight colour grading system, Blackboard control surface, FLIP real-time onset image processor, FLUX data management platform and Baselight Editions software. FilmLight will continue to handle marketing, service and support.

For more information, contact Antonello Di Vincenzo.

Thursday, October 18, 2012

FilmLight's On-Set and Dailies products win an Emmy

LONDON— FilmLight has been awarded a 2012 Primetime Emmy Award for its innovative colour preview and dailies products Truelight On-Set and Baselight TRANSFER.

The Primetime Emmy Awards in Engineering are presented by the Academy of Television Arts & Sciences for significant innovations in TV technology.

Wednesday, October 17, 2012

London’s Take 2 Adds to Codex Inventory

London, UK – Take 2, one of the largest camera rental companies in the UK, has added to its existing inventory of Codex equipment through a new investment in Codex Vaults and Recorders.

The company, which has facilities in London and Cape Town, South Africa, has shown its commitment to Codex technology by buying 4 Codex Vaults as well as additional Codex M recorders and datapacks.

Filmworkers and Creative Partners Extend Reach in Feature Films

Post house teams with design studio Vitamin and editorial company Treehouse for the comedy feature “Johnson”

CHICAGO—Over the past few years, Filmworkers has been building a network of creative services companies as a way of better serving its advertising clients. Now, the fruits of those efforts are beginning to show up at the local multiplex.

Filmworkers is slated to provide visual effects, color grading and other post production services for Johnson, an independent comedy shooting in Chicago this month.  Its affiliate, the design and production studio Vitamin will create the film’s titles. Johnson will be edited by Peter Tarter, whose newly-launched editorial studio Treehouse is adjacent to Filmworkers’ facility in Dallas.

Wednesday, October 10, 2012

A Common Thread Creates a Ghoulish Campaign for Universal Studios

LOS ANGELES—A new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.

In Gates, four teens are walking along a foggy street in the dead of night when they spot another teen running at breakneck speed, pursued by a horde of crazed and ravenous zombies. Screaming, they bolt and seek safety behind a pair of towering iron gates. However, the moment they slam the gates shut and turn around, they find themselves confronted by another blood-thirsty mob of horrific creatures —they’ve locked themselves inside Universal Studios.

A Common Thread and director Clay Staub invested the spot with all the trappings of a teen slasher movie: kinetic cinematography, ghoulish make-up, creepy locations and fevered performances. “Clay pulled from his background as a 2nd Unit Director on Dawn of the Dead, 300 and The Thing,” explains A Common Thread executive producer J.P. McMahon. “He knows how to manage zombies and monsters. He worked with them intensely on how to run, crawl and growl—it’s got a hellish vibe.”

To lens the spot, A Common Thread tapped director of photography Gonzalo Amat, whose credits include The Devil Inside. His footage is both beautiful and haunting.

One of the challenges of the production, notes McMahon, was to squeeze the classic horror movie narrative arc into a half-minute format. “The story starts off in slow motion but ramps up quickly and takes viewers on a high-speed thrill ride to the end,” he says. “The goal was to make it as scary as hell.”

A Common Thread is located at 4081 Redwood Avenue, Los Angeles, California 90066. For more information, call 310.823.7300 or visit


Title:                      Gates

Client:                   Universal Studios

Agency:                David & Goliath, Los Angeles.  David Angelo, Chairman, Chief Creative Officer; Ben Purcell, Creative Director; Steve Yee, Creative Director; Carrie Lighthall, Agency Senior Producer.

Production:        A Common Thread, Los Angeles. Clay Staub, director; J.P. McMahon, Executive Producer; Tristan Drew, Executive Producer; Gonzalo Amat, Director of Photography.

Creature FX:       Sota FX. Roy Knyrim.

Tuesday, October 9, 2012

FilmLight Introduces 5-for-1 Academic Pricing for Baselight for Avid

LONDON— FilmLight today announces the worldwide availability of a fully-functional Academic Edition of Baselight for Avid® (Mac), the newest product in its Baselight Editions line, which makes the world’s most powerful colour grading toolset directly available within Avid Media Composer® or Symphony®.

The week of October 22, universities and other educational institutions will be able to purchase five Baselight for Avid licenses for just $995, the price of one commercial license.  Alternatively, institutions can obtain ten, 12 month licenses for an annual subscription of $995.

Wednesday, October 3, 2012

Codex Appoints Rainer Hercher as Business Development Manager for Europe and Asia

London, England –Codex, the leading developer of digital media recorders and media management systems for film and television production, has appointed Rainer Hercher to the post of Business Development Manager for Europe and Asia. Formerly Managing Director of Band Pro, Munich, Hercher will lead the company’s customer relations and sales effort in film and television production markets across both continents.

Original Signs Director Eden Tyler

LOS ANGELES— Director Eden Tyler has joined bi-coastal Original for exclusive U.S. representation. Known as a visual storyteller and as an “actor’s director,” Tyler has directed work for such brands as Sony, Doritos, AMC, Pringles and the Partnership for a Drug-Free America.

Tyler has directed several campaigns for Johnson & Johnson’s Clear & Clear teen beauty products via DDB, New York, including, most recently, the viral ad Splash Mob. Shot in Buenos Aires, the spot shows 50 girls throwing water balloons at a grime-covered wall to reveal a mural depicting the beautiful face of a young woman. Tyler works frequently for Johnson & Johnson in international markets and directed launch campaigns for Clean & Clear and Neutrogena in India.

Soundelux Supervising Sound Editor Michael D. Wilhoit Takes “Low Tech” Approach for “End of Watch”

HOLLYWOOD – For Director David Ayer’s new police thriller End of Watch, Supervising Sound Editor Michael D. Wilhoit and his crew from Soundelux  were tasked with recreating the sonic world of a Los Angeles beat cop.  Released by Open Road Films, the movie tells the story of two young police officers, Brian Taylor and Mike Zavala, (played by Jake Gyllenhaal and Michael Peña) who become the targets of a Mexican drug cartel.

End of Watch is told in a found-footage manner. Taylor and Zavala use a handheld HD camera to covertly record their shifts in South Los Angeles for a film class. This stylistic device lends the story a sense of immediacy and verisimilitude that contributes to the ratcheting tension.

Tuesday, October 2, 2012

Treehouse Scores for Russell Athletic

John McStravick edits broadcast and online campaign out of The Richards Group on the team values in football. 

DALLAS—Treehouse editor John McStravick helped capture the spirit of team sport in editing a new campaign for sporting apparel innovator Russell Athletic®. Conceived by Dallas agency The Richards Group, the campaign includes broadcast and online ads and features high school football players discussing values that bind their teams and lead them to excel.

Colorworks Checks into “Hotel Transylvania”

DI facility teams with Sony Pictures Imageworks to ready 3D animated feature for theatrical release.

Culver City, Calif.—October 2, 2012— Final post-production work for Hotel Transylvania, the new animated comedy from Sony Pictures Animation, was recently completed at Colorworks, Sony Pictures Entertainment’s digital intermediate facility. The facility performed final color grading and stereoscopic 3D finishing for the film, released in the U.S. release on September 28th.

The project involved close collaboration between Colorworks and Sony Pictures Imageworks, which created the film’s spectacular animation. Image files were exchanged between the two facilities, via direct fiber link.