Thursday, September 27, 2012

STORY’s David Orr Puts His Spin on New Campaign for Regions Bank

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Each spot features a series of close-ups of circular objects representing different types of businesses, with one spot skewed toward smaller businesses (an architect’s compass, a wheel barrow tire) and the other targeting large enterprises (a forklift wheel, an assembly line roller). The first wheels are frozen, as the voice-over admits that “the wheels of progress haven’t been very active lately,” but the next few begin to turn. The last wheels move full throttle as the narration describes Regions’ business expertise. The final shot pulls back from a tire into a wide shot of people riding the green bicycles that are Regions’ trademark.

Monday, September 24, 2012

Sonzero Delivers “Flawless” Results for Macy’s

Directs 6-spot national “Beauty Scene” campaign conceived by Free Media.

LOS ANGELES—Top fashion and beauty director Jim Sonzero of Sonzero Films has directed a gorgeous, new campaign for Macy’s and Free Media promoting the retail giant’s national Beauty Scene event running now through October 1st. The six-spot package features some of the world’s most beautiful models in an elegantly stylized treatment promoting such prestigious brands as Clinque, Prevage-Elizabeth Arden, Clarins, Dior, Lancome and Origins. Sonzero used groundbreaking lighting techniques and engaging, upbeat performances to excite women about a variety of new beauty and skin care products.

Wednesday, September 19, 2012

Vitamin Applies Its Signature to Innovative New Broadcast, Print and Web Campaign for Pilot Corporation of America.

CHICAGO—Hybrid production studio Vitamin has teamed with Tallahassee agency Bright Red to create a multi-platform ad campaign for Pilot Corporation of America, makers of high quality, innovative writing instruments, to highlight the many ways Pilot’s unique pens help people make their own distinctive mark.

The campaign, which includes broadcast, print and web components, was designed, produced and finished entirely by Vitamin’s in-house creative team. The broadcast spots feature relatable moments in day-to-day life showing how there is a Pilot Pen to fit everyone’s needs. A songwriter, for example, uses the FriXion erasable gel ink pen to completely erase lyrics, and then smoothly rewrite them after learning that his girlfriend has dumped him. The lyrics and whimsical drawings represent the singer’s thoughts and emotions, and spring to life like doodles on blank paper. (All of the animation is hand drawn by artists using the appropriate Pilot Pen.) The Pilot campaign tagline is “Power to the Pen.”

Director Jeffrey Karoff Joins Bi-Coastal Original

LOS ANGELES— Director Jeffrey Karoff, known in the advertising world as a visual storyteller and for his work with real people, has joined Original for exclusive national representation. Karoff, who directs branded content and documentaries in addition to spots, is seeking greater exposure and expanded opportunities by tapping Original’s bicoastal production resources and national sales network.

Codex Powers ARRIRAW Workflow for French/Italian Thriller “The Lookout”

London, UK –  The Lookout (Le Guetteur), the new French-language crime thriller from Italian director Michele Placido (Crime Novel, Angel of Death) is a riveting tale of bank robbers, a sniper and hard-nosed cops that plays out in the meanest streets of Paris—it’s also one of the latest films to employ the Codex/ARRIRAW workflow.

Cinematographer Arnaldo Catinari shot the majority of the film with ARRI Alexa cameras, capturing ARRIRAW data on Codex Onboard M recorders. Codex Transfer Stations were employed on-set to process dailies, so that media from each day’s shoot could be delivered to the film’s editorial team, without the need for additional post-house processing. The result was a workflow that delivered imagery of the highest quality, while facilitating a production schedule of just nine weeks and a production budget of 14 million euros. 

MTI Film Solves Post for “Major Crimes”

Picking up where it left off on “The Closer,” Hollywood post facility handles post work for Shephard/Robin’s new digitally-captured crime drama.

HOLLYWOOD—September 18, 2012— In the continuation of a highly successful partnership begun last year, MTI Film is providing final color grading and other post-production services to Shephard/Robin Company and Warner Bros. Television for the inaugural season of the new prime-time drama Major Crimes. MTI Film first teamed with Shephard/Robin ten months ago, midway through the final season of The Closer, when that show made the switch from 35mm to digital capture.

Bully Pictures to Represent Danish Design/Animation Studio Frame and Director Luke Savage

LOS ANGELES—Continuing to expand and broaden the scope of its creative talent, Bully Pictures has agreed to become the exclusive, U.S. representative for award-winning Copenhagen design, motion graphics and live action studio Frame. Frame, whose work spans advertising, web media and broadcast branding, is known in the U.S. for its work for  MTV, Adidas, Nike, Lincoln, Citgo, VH1, Gatorade and Volkswagen.

Additionally, Bully Pictures has signed director Luke Savage for exclusive representation. The New Zealand-born, French-trained director recently relocated to the U.S. to pursue a career in advertising. His credits include award-winning work for Sony, Ivory Soap, and Panasonic.

Tuesday, September 18, 2012

Hollywood Center Studios Upgrades Television Control Rooms

Studio adds multiviewer monitor walls, camera pedestal upgrades and tapeless recorders to improve services for television productions.

HOLLYWOOD— In a major enhancement to its television production operations, Hollywood Center Studios has installed state-of-the-art monitor walls in two of its television control rooms.  Each wall features six flat screen plasma monitors with multi-viewer capability. Control room technicians now have the ability to monitor dozens of video sources simultaneously and can adjust the size and position of images through a simple PC interface.

Monday, September 17, 2012

Treehouse Launches in Dallas

Editorial boutique founded by former ReelFX editor Peter Tarter. 

DALLAS—Peter Tarter, a creative editor with a national clientele and credits that include work for JC Penney, Hyundai, Dodge, Toyota and Home Depot, has formed Treehouse, a high-end editorial boutique in Dallas. The new company will focus on advertising and independent film projects. Along with creative editorial, Treehouse offers visual effects, compositing and editorial finishing services.

Todd-AO and Soundelux Artists Win Sound Emmys for “Game of Thrones”

HOLLYWOOD; September 17, 2012 –Artists from CSS Studios’ Todd-AO and Soundelux won two Emmy Awards for their work on the HBO series Game of Thrones in the 64th Emmy Primetime Awards announced Saturday in Los Angeles.

A sound team from Soundelux won the Emmy for Outstanding Sound Editing for a Series.  Named in the award were Supervising Sound Editor/Sound Designer Peter Brown, Dialogue/ADR Supervising Sound Editor Kira Roessler, ADR Editor/Co-Supervisor of ADR Tim Hands, Foley Editor/Supervising Foley Editor Paul Aulicino, M.P.S.E., Sound Effects Editor Stephen P. Robinson, Dialogue Editor Vanessa Lapato, Foley Editor Brett Voss, Foley Artists James Moriana and Jeffrey Wilhoit, and Music Editor David Klotz.

Todd-AO Re-Recording Mixers Onnalee Blank, CAS and Mathew Waters won the Emmy for Outstanding Sound Mixing for a Comedy or Drama Series (One Hour). They shared the honor with Production Mixers Ronan Hill, CAS and Mervyn Moore.

Friday, September 14, 2012

Todd-AO and Soundelux Artists Nominated for HPA Awards for Feature Sound

HOLLYWOOD–Motion picture sound artists from CSS Studios’ Soundelux and Todd-AO facilities are among the nominees in the Hollywood Post Alliance’s 2012 HPA Awards.

Supervising Sound Editor Lon Bender, Sound Designer Bill Dean, Sound Designer Kris Fenske and ADR Supervisor Glynna Grimala of Soundelux, and Re-Recording Mixers Mike Prestwood Smith and Michael Keller of Todd-AO are nominated for their work on The Hunger Games. Supervising Sound Editor Per Hallberg of Soundelux is nominated for his work on Safe House. Both awards are in the craft category Outstanding Sound – Feature Film. Winners will be announced on November 1st, 2012.

Thursday, September 13, 2012

Chainsaw Launches New Editorial Facility

10,000 square foot Hollywood facility includes 25 editorial suites.

Hollywood— Chainsaw (, a leading independent post production company servicing American Idol, the Academy Awards and many other television productions, has opened a second, state-of-the-art editorial facility in Hollywood. The new 10,000 square foot facility, located on Santa Monica Boulevard near North Sycamore Avenue, two blocks from the main Chainsaw building, features 25 rooms that can function either as editorial suites or production office space and is designed to accommodate episodic and long-form television productions.

Tuesday, September 11, 2012

Vitamin’s “Other” Wins “Best Short” at Elvira’s Horror Hunt

Horror short to screen this month at Hollywood’s Vista Theatre and at Stan Lee’s Comikaze.

CHICAGO— Continuing to pile up awards and attract rave reviews on the film festival circuit, OTHER, the short film from director Daniel DelPurgatorio and Chicago production studio Vitamin, was named Best Short at Elvira’s Horror Hunt, a horror film festival and competition held this past weekend in Indianapolis.  OTHER also took home Best Director-Short, Best Screenplay and Best Score.

Along with winning top honors, OTHER will be featured at a special red-carpet screening at the historic Vista Theatre in Hollywood on September 13th presented by horror icons Elvira and Peaches Christ. To round out the weekend, OTHER will also be included in Stan Lee’s Comikaze, a comic, gaming, sci-fi, fantasy, horror and pop-culture convention at the Los Angeles Convention Center on September 14-16th.

Monday, September 10, 2012

Matt Egan of Filmworkers Gives Spy Novel the Star Treatment

Filmworkers director Matt Egan creates a trailer worthy of a Hollywood blockbuster for Derek Haas’ new novel “The Right Hand”

CHICAGO—September 10, 2012— Derek Haas has seen a lot of slickly-produced trailers full of pyrotechnics, special effects, and sexy women. They are often part of the marketing campaigns for the films whose screenplays he’s written, films that include 3:10 to Yuma and Wanted. But it’s unusual for one of his spy novels to get the Hollywood treatment.

Yet, a trailer for The Right Hand, Haas’ new book due out in November, looks very much like a preview for a summer blockbuster. A silhouetted figure in a perfectly tailored suit appears in an ominous, nighttime setting. There are guns, bomb blasts, roaring motorcycles and a naked woman with a Medusa’s crown of snakes. Dynamic images flood the screen at heart-pounding speed. A sonorous voice-over refers to “covert operations outside the boundaries of reality.”

Germany’s FGV Schmidle Selects Onboard M from Codex

London, UK – 10 September 2012 - FGV Schmidle, one of the oldest and largest camera rental houses in Germany, has enhanced its digital cinematography resources through a new investment in digital recording technology from Codex Digital.

The company, which has facilities in Munich and Berlin, has purchased a number of Codex Onboard M recorders. The Onboard M supports digital cameras made by ARRI, Sony, Canon and other leading manufacturers and has become hugely popular among film and commercials productions for its proven ability to record and process raw data.

Friday, September 7, 2012

IBC News: Codex Vault will Support Sony F65 Workflow

London, England –  Codex, the leading developer of digital media recorders and media management systems for film and television production, today announces that the Sony SR-D1 SRMemory reader module for the Codex Vault will be shown for the first time at IBC 2012 in Amsterdam on the Sony booth (12.A10) and the Codex booth (11.F41).

“Our onboard recorders have become the industry standard but our aim with the Vault is to provide a standardized, streamlined workflow for as many cameras as possible, whether or not they use our onboard recording technology. Consistent data is a common industry goal,” explains Codex’s Managing Director Marc Dando, “Given the interest we’ve seen in Sony’s F65, providing a workflow was an obvious choice for us.

Wednesday, September 5, 2012

Finish Adds Grading via FilmLight’s Baselight

Award-winning London post house Finish, a specialist in 2D and 3D visual effects for commercials, has broadened its service offering to include high-end colour grading through the purchase of two Baselight systems from FilmLight.

The company has also employed colourist Paul Harrison, a veteran of MPC and The Mill. Harrison oversaw the technical and aesthetic design of two new, purpose-built grading suites that, along with the Baselight TWOs, features a Baselight Assist and FilmLight’s revolutionary Blackboard 2 control surface.

Tuesday, September 4, 2012

FilmLight Releases Baselight for Avid

High-end colour grading for Avid Media Composer or Symphony under US$ 1,000.

LONDON—5 September 2012FilmLight today announces the release of the latest product in its Baselight Editions line, Baselight for Avid® (Mac). Developed in association with Avid, this exciting new product makes the world’s most powerful colour grading toolset available within Avid Media Composer® or Symphony®,   the editing software that is the preferred choice among film and television professionals. It’s also a further instance of FilmLight’s commitment to provide solutions for managing colour at every stage in production and post.

FilmLight and Avid have a long history of working together to improve interoperability between their products and empower customers. “We are breaking down old barriers and enabling artists to be more creative and productive,” said FilmLight founder Wolfgang Lempp. “Baselight for Avid will make high quality grading tools accessible in editorial suites resulting in a more flexible and efficient workflow, and a better way to communicate creative intent through the various stages of post-production.”