Monday, July 30, 2012

FilmLight at IBC 2012

Unique pipeline for managing colour from script to screen.


LONDON—At IBC 2012, FilmLight will demonstrate its latest solutions for refining looks and managing colour at every stage in production. Several new products from FilmLight’s expanded product line will be on view for the first time in Europe, each designed to address a different point in file-based film and television workflows, and together constituting an integrated, end-to-end colour pipeline.

  • Create looks on set: FilmLight’s new FLIP is a real-time image processor that allows directors, cinematographers and colourists define and refine looks before shooting begins.

  • Produce high-quality deliverables near set: Baselight Transfer is a real-time, 4K dailies processing system supporting the latest digital cinema cameras, including Sony F65, Arri Alexa and Red Epic.

  • Access grading tools at every stage of post: Baselight Editions brings the world’s most powerful colour grading toolset directly to editors and visual effects artists. Baselight Editions for Avid, Apple Final Cut Pro and NUKE will be on show at IBC.

  • Complete projects with maximum quality, flexibility and speed: Baselight 4.3, the latest version of the award-winning colour grading software that includes new features, improved ergonomics and greater speed for enhanced productivity and creativity will be running on the industry leading combination of Baselight TWO with a Blackboard 2 control surface.

Mike Leigh’s Olympics Film “A Running Jump” Captured on Codex

London, UK –Codex Digital, the leading developer of digital media recorders and media management systems for film and television production, today announces that Codex Onboard Recorders were used with ARRI Alexa cameras on Mike Leigh’s short film A Running Jump.

A Running Jump was one of four short films commissioned by BBC Films and Film4 for the London 2012 Festival. All four films premiered at the Edinburgh International Film Festival on June 24th and will be screened on the BBC and Channel 4 during the London 2012 Festival. Funding came from the National Lottery through the Olympic Lottery Distributor and Creative Scotland.

Friday, July 27, 2012

New York Governor Cuomo Triples The Empire State Film Post Production Credit

ALBANY, New York, July 27 - The Post New York Alliance (PNYA) is pleased to announce that Governor Andrew Cuomo has signed into law a bill which triples the EMPIRE STATE FILM POST PRODUCTION CREDIT from 10% to 30% (35% for Upstate).  It is effective immediately.

As this is the first legislation of its kind in the United States, New York is once again leading the way in encouraging film and television productions to take advantage of its world-class talent and facilities.

Wednesday, July 25, 2012

“Couch” from Madheart’s Jan Gleie Wins Cannes Creative Effectiveness Lion

LOS ANGELES— Couch¸ a spot directed by Jan Gleie for Febreze and Grey Worldwide was part of a campaign, dubbed Breathe Happy, that recently won Cannes 2012 Creative Effectiveness Lion. The same campaign earlier took Silver at the 2012 Global Effie Awards.

Gleie, represented in the U.S. by Madheart, directed English and German versions of Couch, which was shot in Berlin. In it, several adults are blindfolded and led into a squalid apartment filled with dirty laundry, smelly shoes, musty furniture and other malodorous objects—all of which had been treated with the air freshening product Febreze. The blindfolded subjects are asked to sniff things handed to them or found by crawling on the floor and told to describe what they smell. “Fresh air.” “A fresh, clean smell.” “Like flowers.” When the blindfolds are removed from their eyes, they gawk at their horrifying surroundings in disbelief.

Director Matthieu Mantovani Joins The Joneses

French director Matthieu Mantovani, who has directed ads for such brands as Volkswagen, Peugeot, Audi, Vodafone and Longines, has signed with The Joneses for exclusive representation in the United States. Mantovani is highly regarded in Europe for his narrative skills and ability to combine great acting, visual style and special effects.

“Matthieu is a great storyteller. His work has a lot of emotional power, and also shows a wonderful sense of humor,” says The Joneses executive producer Mel Gragido. “He is a complete filmmaker who brings a fresh perspective and style to U.S. advertising. We are very excited to introduce him to the market.”

Monday, July 23, 2012

Academy Award-Winner Dustin Lance Black Joins Bully Pictures to Direct and Create Content in the Advertising World


Acclaimed director/writer/producer enters advertising market.

LOS ANGELES— Academy Award-winner Dustin Lance Black has joined Bully Pictures for exclusive representation as a commercial and interactive content director.  Black a director, writer, producer and nationally-recognized civil rights activist, won numerous awards including an Oscar, a Writers Guild of America Award and an Independent Spirit Award in 2009 for his screenplay for the critically acclaimed feature Milk. He has also garnered television nominations for his work on the HBO series Big Love and his teleplay for Pedro. As a director, Black’s credits include the recently released feature film Virginia, starring Jennifer Connelly and Ed Harris, the feature documentaries My Life with Count Dracula and On the Bus, and a television series for the TLC/BBC networks called Faking It.   His arrangement with Bully Pictures marks the first time that Black has made himself available to direct for advertising.

Monday, July 16, 2012

STORY Signs Director Ruben Latre

Ruben Latre, a Barcelona-born director known for his innovative work in commercials, music videos, documentaries and broadcast design, has signed with STORY for exclusive representation in the United States. Latre, who is bilingual and currently resides in New York City, was included in Shoot Magazine’s 2011 New Directors Showcase and was also named Best New Director at the 2010 APCP Awards in Spain.

Latre’s work in advertising includes U.S. and European campaigns for Y&R, Leo Burnett, McCann and Global Hue, and clients including Spanish construction giant Sacyr Vallehermoso and Biomasa. A spot that he directed for European energy giant Iberdrola and Y&R Madrid starred Spain’s national soccer team and ran throughout the 2010 World Cup. Most recently, his spot Pioneer for U.S. heath-care provider TMG Health was short-listed for Best Cinematography at the 2012 AICP Awards.

Thursday, July 12, 2012

NXT STAGE Hollywood Appoints Jury for Creative Commercial Art & Technique Awards

Advertising competition and New Directors Showcase slated for September 11 in tandem with LA Shorts Fest.

Hollywood NXT STAGE has appointed a panel of judges for its first-annual NXT STAGE Hollywood International Creative Commercial Art & Technique Awards, a global competition honoring creative excellence and innovation in advertising.

Judges include directors, creative directors and producers from some of the industry’s most successful commercial production companies, including Partizan, RSA Films, Moxie Pictures and Anonymous Content. The awards competition and festival will be held in conjunction with the 16th annual Los Angeles International Short Film Festival (LA Shorts Fest) on September 11, 2012 at the Laemmle Noho 7 Theatres in North Hollywood.

Wednesday, July 11, 2012

FilmLight and The Pixel Farm Provide an End-to-End Restoration Workflow

Baselight|PFClean integration supports all DI workflows, including ACES, and allows grading and restoration to proceed in parallel.

LONDON— FilmLight and The Pixel Farm have formed a strategic partnership to jointly market FilmLight’s Baselight colour grading system and The Pixel Farm’s PFClean™ restoration software as a complete, fully-integrated and affordable workflow for digital cinema restoration.   As a result, a branded OEM version of the PFClean restoration and remastering suite equipped with the Baselight integration option will be available to FilmLight customers to purchase directly through the company’s worldwide reseller network.

Tuesday, July 10, 2012

Sony Pictures’ Studio-wide Post-Production Effort Helped Make Spider-Man™ ‘Amazing’

Studio’s Visual Effects Artists, Stereographers, Colorists and Sound Mixers Came Together to Apply the Finishing Touches to the Summer Tentpole

Culver City, Calif.— Teams from across Sony Pictures Entertainment (SPE) came together in a close-knit collaboration for the production of Columbia Pictures’ superhero blockbuster The Amazing Spider-Man, currently in worldwide release in 2D and 3D. Sony Pictures Imageworks (SPI) created many of the film’s stunning visual effects sequences, the Sony 3D Technology Center consulted on the film’s stereography, Sony Pictures Post Production provided sound services, and Colorworks, SPE’s digital intermediate facility, performed final color grading and editorial finishing.

“A tentpole release on this scale really puts the studio to the test, and challenges each group to set the bar higher than ever before – from the teams working on the sound stages to the technicians in the DI suites. To a large extent, The Amazing Spider-Man was created at Sony Pictures from image-capture to answer-print and I’m proud to acknowledge that the excellent work on our lot sets a new standard for creative and technological collaboration,” said Gary Martin, President, Production Administration at Sony Pictures.

Monday, July 9, 2012

Sonixphere and Boeing Get Personal and Passionate

Organic-Flavored Music for Web Series Connects Aviation, Innovation, and Humans

Sonixphere, a global resource for everything connected to music and sound, was tapped by Draftfcb to create the sonic content for a Boeing’s Innovation Video Series, a collection of short films highlighting the aviation giant’s passion for innovation and leadership. Each film focuses on a Boeing aerospace team member who shares their personal story about the role they played in the many groundbreaking technologies that have come out of the Boeing labs.

Director Mike Nelesen Joins The Joneses

Former Crossroads and Best Buy director specializes in narrative-style commercials and virals.


Santa Monica, Calif.— Mike Nelesen, a commercial director known for his ability to craft smart, engaging stories, both fictional and with real people, has joined Santa Monica-based The Joneses for exclusive representation. Nelesen’s work includes traditional broadcast spots and virals for such brands as Best Buy, Conoco Phillips, Logitech and AMC.

Mel Gragido, executive producer of The Joneses, said that he was impressed with the diversity, sophistication and emotional range of Nelesen’s work. “Mike is a great talent who can benefit from the attention, production strength and the marketing resources that we provide,” Gragido observes. “He has a great understanding of the tools of filmmaking, and a relaxed and natural way with talent, especially non-professionals. That’s a special gift.”

Nelesen has drawn praise for his ability to generate stories that are well honed and nuanced, but without a trace of artifice. An example of this is his recent spot Bus for Wisconsin’s Marshfield Clinic. It includes a sweet exchange between a school bus driver and her lone passenger, a young girl, and ends with the revelation that driver is the girl’s mother.

“I like things to feel real and authentic, spontaneous,” he says. “My kind of storytelling has a stylized element, but it’s not readily apparent. When it’s over, I don’t want people to think it was staged, but rather ‘wow, those were interesting people.’ It’s a natural and human approach to storytelling.”

Nelesen has been directing commercials most recently via bi-coastal Crossroads. Prior to that he was a staff director for Best Buy. During that period, he directed projects featuring the Rolling Stones, Tony Hawk, Sheryl Crow and Moby, and shot on location throughout the U.S. as well as in Europe and Canada. Based in Minneapolis for much of his career, he has especially strong ties with ad agencies across the Midwest.

Nelesen said that he was attracted to The Joneses by its boutique-size and focus on narrative filmmaking. “Mel has put together a wonderful team and is taking the company in a great direction,” he says. "I feel I fit in well here.”

The Joneses is located at 1501 Colorado, Suite C, Santa Monica, California 90404. For more information, call 310.656.8300 or visit

“Bayonet” Captured on Codex

Independent short uses Codex Onboard recorder to create “studio quality” look.

LOS ANGELES—Bayonet, a short political thriller from Bergen Films and Director Gregory Horoupian, recently completed principal photography using digital recording technology from Codex. The short was shot by cinematographer Lyle Vincent using an ARRI Alexa Studio camera paired with anamorphic lenses and a Codex Onboard M recorder.

According to Horoupian, whose previous credits include A Perfect Execution and Solitude, Bayonet was inspired by the classic political dramas of the 1970s, and he noted that he, Vincent and DIT Matthew Martin conducted extensive camera tests during preproduction to find a modern version of the deep, rich widescreen look of those films. “Ultimately, only the combination of the Alexa Studio camera and anamorphic lenses was able to create the images we were striving for,” he explains.

The Codex Onboard M recorder provided Horoupian with practical means to maximize image quality by facilitating the capture of the uncompressed RAW output from the Alexa Studio’s 4:3 sensor.  “No other recorder would have allowed us to capture the amount of data generated by the camera,” he said. “It was essential to our look.”