Wednesday, December 19, 2012

Filmworkers Nashville Applies Finishing Touches to Faith Hill’s “American Heart”

Adam Little edits and Jimmy Cadenas grades new video directed by Trey Fanjoy.

NASHVILLE— Filmworkers provided editorial, color grading and other post-production services for American Heart, the new music video from country music superstar Faith Hill. Adam Little edited the video, which includes a dance duet between Hill and 10-year-old sensation T.J. Jones. Working simultaneously with Little, colorist Jimmy Cadenas performed color grading, applying the final polish to the video’s rich, playful, All-American look.

Wednesday, December 12, 2012

The Ant Farm Names Doug Brandt CEO

Los Angeles – The Ant Farm, a leading entertainment-advertising agency, today announced the appointment of Doug Brandt to Chief Executive Officer/Creative Director, effective January 1, 2013.

Monday, December 10, 2012

Colorworks Applies its Touch to "Fresh Guacamole"

Colorworks Applies its Touch to “Fresh Guacamole”

DI facility provides theatrical mastering services to animated short that has been short-listed for an Academy Award.

Culver City, Calif.—December 10, 2012— Colorworks recently provided post production services for Fresh Guacamole, an animated short from writer/director PES that was recently short-listed for Academy Award consideration. The facility performed color grading and DCP mastering so that the short film could be screened in theaters as part of the qualifying process for Academy Award consideration.

Madheart Jan Gleie Captures the Holiday Spirit for Hallmark

LOS ANGELES—December 10, 2012—In his latest contribution for Hallmark, Madheart’s Jan Gleie has directed a spot that captures the spirit of the holidays through a series of disarmingly simple vignettes in which people express their desire to connect with family and friends. It’s part of an ongoing campaign for the brand, out of Leo Burnett, Chicago, employing the theme “Tell Me” and showing how a Hallmark card can satisfy basic human emotional needs.

The spot is composed of a series of artfully crafted portraits in which the subject speaks directly to the camera as if to a loved one of his or her desire for connection. “Tell me that I did a good job.” “…that our traditions matter.” “Tell me you love me for who I am.”

Monday, December 3, 2012

Sonixphere Connects INNOCEAN’s Body of Work with Cutting Edge Tracks

Sonixphere, a global resource for everything connected to music and sound, was tapped by INNOCEAN USA Executive Creative Director Greg Braun to create the soundtrack for the agency’s high velocity, 360 branding video to be featured on the agency’s newly updated website.

Sonixphere was charged with the task of sonically tying many disparate images in edits lifted from a montage of TV spots, long form, online video, events, social, mobile and branded content created for INNOCEAN client Hyundai into a riveting brand identity video with maximum impact. They achieved this through an edgy dub step soundtrack that complements the razor-sharp editing and transforms nine separate car commercials into a dazzling consumer lifestyle and cultural statement.

Foley Artist John Roesch to Receive MPSE Career Achievement Award

Foley Artist John Roesch to Receive MPSE Career Achievement Award

Los Angeles—December 3, 2012—The Motion Picture Sound Editors (MPSE) today announces that veteran Foley artist John Roesch will be the recipient of its 2013 Career Achievement Award to be presented at the 60th MPSE Golden Reel Awards on February 17, 2013 in Los Angeles. Roesch has contributed to more than 400 films in an illustrious career spanning more than three decades. His credits include this past summer’s blockbuster The Dark Knight Rises as well as its predecessor The Dark Knight, all three films in the Matrix trilogy and Inception.

“John Roesch is an outstanding craftsman,” said MPSE president Bobbi Banks. “As a Foley artist, John’s art is so subtle that movie-goers may not recognize it, and yet it is an essential element in creating the environment, atmosphere and mood of films. Even after 30 years, he continues to innovate and push the boundaries of his craft. The MPSE takes great pride in saluting his work and career.” Roesch is the first Foley artist to receive the MPSE Career Achievement Award.

Thursday, November 29, 2012

Sony Pictures Studios Launches Clean Truck Fleet

Studio Takes Early Action to Offer Cleaner Transport to the Entertainment Industry

Culver City, CA – Sony Pictures Studios has upgraded its fleet of diesel, generator, and camera trucks to achieve compliance with California Air Resources Board (CARB) regulations years ahead of schedule, offering its customers in the entertainment industry cleaner and more efficient transportation.

The Studio has invested in new clean diesel and gasoline trucks – a replacement of over one-third of its fleet – to reduce exhaust emissions and improve fuel economy.  In addition to investing in new vehicles, the Studio has installed clean diesel filters on its fleet of generator and camera trucks that reduce local air pollutant emissions by more than 85%.

Wednesday, November 28, 2012

Hula Post Production Travels the Globe to Serve “Life of Pi”

Supplies editorial to Ang Lee’s 3D production while shooting in India, Taiwan and Canada.                      

HOLLYWOOD— In a project that spanned nearly four years and half the globe, Hula Post Production supplied editorial systems and support for Life of Pi¸ the new 3D film from 20th Century Fox and director Ang Lee. One of the industry’s leading suppliers of editorial systems for film and television production, Hula Post Production set up and maintained editorial operations in Taiwan, India, Canada, New York and Los Angeles.

With Life of Pi, Mr. Lee (Brokeback Mountain; Crouching Tiger, Hidden Dragon) creates a groundbreaking movie event about a young man who survives a disaster at sea and is hurtled into an epic journey of adventure and discovery.  While cast away, he forms an amazing and unexpected connection with another survivor…a fearsome Bengal tiger.

Bully Pictures’ Michael Shapiro Dissects the Art of the Golf Swing for Adidas

LOS ANGELES—Director Michael Shapiro of Bully Pictures explores the intense focus Jason Day brings to the golf course in a new ad for Adidas and Kastner & Partners.

Not Thinking highlights the forethought that Adidas has invested in its line of golf sportswear while presenting dynamic slow motion footage of the young Australian phenom. Shapiro’s fluid camerawork  studies Day’s concentration while showcasing details of his shirt, slacks, shoes and gloves that were designed to address the rigors of heat and difficult terrain. Day is “not thinking” about the obstacles in his path, the voiceover notes, “because we already have.”

Tuesday, November 27, 2012

Ang Lee to Receive MPSE’s Filmmaker Award

Los Angeles—The Motion Picture Sound Editors (MPSE) today announces that Academy Award-winning director Ang Lee will be the recipient of its 2013 Filmmaker Award to be presented at the 60th MPSE Golden Reel Awards on February 17, 2013 in Los Angeles. Lee, whose latest film Life of Pi is currently in theaters, was selected for a body of work that has demonstrated superlative artistry and has advanced the craft of filmmaking.

“Ang Lee is a fascinating innovator,” said MPSE president Bobbi Banks. “He continually breaks ground through the use of the latest technology both visually and sonically.  That continues with Life of Pi where his use of Dolby Atmos guides audiences into the emotional intimacy of the sound experience. The Motion Picture Sound Editors takes great pride in honoring his contributions to world cinema.”

Monday, November 26, 2012

Comedy Director JJ Keith Joins A Common Thread

LOS ANGELES—British comedy director JJ Keith has signed with Los Angeles-based A Common Thread for exclusive representation for commercials in the United States. Keith, who has an Academy Award nomination as well as a slew of advertising awards to his credit, has earned high regard in the U.K. and elsewhere in Europe for an inventive style of comedy that he has applied to such brands as Guinness, Subway, Coca-Cola, Land Rover, Vodafone and The BBC.

A Common Thread became interested in signing Keith through an Olympics campaign that he directed earlier this year for Shanghai agency BBH and Coca-Cola’s Ice Dew. The spot, in which pint-sized athletes attempt (but fail miserably) to compete with normal-size athletes, was short-listed at Cannes.

Monday, November 19, 2012

Multi-Platform Content Creation Company Antenna Launches in Los Angeles

New studio offers full spectrum of content creation services for commercial advertising, film and television.

Los Angeles—November 19, 2012—Antenna (, a full-service studio focused on multi-platform content creation for commercial advertising, film and television has launched in Los Angeles. The new company, which also features a satellite production facility in Europe, offers design, animation, visual effects, live action production, music composition and a broad range of digital services. It aims to provide advertising agencies, motion picture VFX producers, television studios and others with turn-key content-creation services for all media: theatrical, broadcast, online and print.

Thursday, November 15, 2012

THE A-LIST HOLLYWOOD Announces Call for Entries for Moving Image Advertising Awards

The first creative advertising competition centered in the entertainment capitol and dedicated to moving image advertising across all platforms.

Hollywood, CA.  –THE A-LIST AWARDS today announces the Call for Entries for The A-List Hollywood Moving Image Advertising Awards.  Deadline for entries is December 7, 2012.

A unique  competition both for Hollywood and the advertising industry, The A-List Hollywood Moving Image Advertising Awards recognizes creative excellence in all forms of moving-image advertising and in all platforms. Entrants will compete for Gold, Silver and Bronze trophies in categories encompassing television, film, online, mobile, interactive and technique.

Wednesday, November 14, 2012

Robert Zimmerman Joins Filmworkers Nashville as Executive Producer

Kenny Barrickman returns as producer; facility launches new growth effort that includes the addition of a “virtual” editing room.

NASHVILLE—Filmworkers, a leading independent provider of post-production services for advertising, film, television and music videos, has appointed Robert Zimmerman as executive producer of its facility in Nashville. Zimmerman has more than 20 years of experience as a producer of commercials, music videos and corporate media. He will oversee all aspects of Filmworkers operations in Nashville and will initially focus on expanding the facility and growing is customer base.

“Rob Zimmerman enjoys wide respect among advertising agencies and production companies in Nashville and throughout the region,” said Filmworkers president Reid Brody. “Our clients will benefit greatly from his experience and insights as a producer in planningtheir projects. We are very excited to have him as a member of our team.”

Tuesday, November 13, 2012

Fredrik Callinggard Directs Worldwide Campaign for Volvo

Director, represented in the U.S. by Bully Pictures, also directs new campaign for Toyota.

LOS ANGELES— Fredrik Callinggard, represented in the United States by Bully Pictures, has directed a new, international campaign for Volvo re-launching its mid-sized, luxury, crossover SUV the XC90. Filmed in Norway’s spectacular fjordlands, the 60-second launch spot offers a rich and deeply affecting montage of landscape imagery and scenes of families traveling and enjoying life. Farmlands populated by ancient wood structures, quaint hamlets, gorgeous beaches and snow-swept mountains, all appearing under a cool autumn chill, float by as a young girl sweetly recites the words of “He’s Got the Whole World in His Hands.”

A Common Thread’s Ross Ching Sends Popsicle Sticks Tumbling on a Mission for Love

LOS ANGELES— Popsicle sticks serve as a springboard to true love in a clever new spot directed by Ross Ching of A Common Thread.

Titled Sweeten Your Life, the spot, directed by Ching on spec, centers on a domino-like chain reaction in which hundreds of the familiar wooden sticks are sent flying in the air. A boy sets up an intricately woven maze of sticks at a beach in order to attract the attention of a young girl. The last stick in the chain tumbles in a plastic cup held by the girl. It bears a message asking her for a date.

Hollywood’s New Wave Entertainment Upgrades Post-Production Operations with Baselight

LONDON—New Wave Entertainment, Hollywood’s premier entertainment marketing company, has enhanced its post-production operations through the purchase of a Baselight TWO colour grading system from FilmLight. New Wave plans to use its new Baselight primarily for grading television spots promoting new feature film releases. The company has already used the system on campaigns for Hotel Transylvania, Looper, Skyfall and several other films.

MTI Film Partners with LumaForge to Provide Dailies Solutions to Film and TV Productions

On-set/near-set dailies solution demonstrated at Collaborative Workflow event.

HOLLYWOOD—November 13, 2012—MTI Film has formed a reseller partnership with LumaForge, a Southern California-based value added reseller and systems integrator, to represent its new Cortex family of dailies and transcoding software, as well as its Correct DRS™ restoration solutions. A specialist in collaborative workflows, LumaForge will supply MTI Film’s Cortex::Control Dailies products to film and television productions seeking fast, simple and cost effective solutions for processing dailies on-set or near-set.

AbelCine Adds Codex Onboard S to Support Canon C500 and ARRI Alexa

London, England –  AbelCine, one of the largest suppliers of cameras and camera accessories in the United States, has boosted its digital cinema resources through the purchase of multiple Codex Onboard S camera recorders. AbelCine purchased the recorders to support productions using the new Canon Cinema EOS C500 cinema camera, the Arri Alexa camera and other digital cameras that generate high resolution raw data.

Thursday, November 8, 2012

Colorworks Evokes Classic Martial Arts Films in Grading Universal Pictures’ The Man With the Iron Fists

Culver City, Calif.—November 8, 2012— Colorworks, Sony Pictures Entertainment’s digital intermediate facility, provided color grading services for Universal Pictures’ The Man With the Iron Fists. The new action-adventure film presented by Quentin Tarantino marks the directorial debut of RZA, best known as a founding member of the hip-hop group Wu Tang Clan, and stars RZA, Russell Crowe, Lucy Liu, Rick Yune, Jamie Chung, Cung Le, Dave Bautista, Byron Mann, Daniel Wu and Pam Grier.

MTI Film Releases Cortex

New family of on-set/near-set dailies solutions supports all camera systems and features tools for playback, color, synchronization, metadata and transcoding.

HOLLYWOOD— MTI Film ( announces the release of its groundbreaking Cortex line of software-based dailies solutions. Developed from the ground up to support today’s file-based production workflows, Cortex provides an all-in-one solution for digital media management with simple but powerful tools for playback, color, audio synchronization, metadata management and transcoding.

Wednesday, November 7, 2012

Traveling Picture Show Company Names John Noble to Head Commercial Division

Production Company signs directors Mike Chaves and Andrews Jenkins.

HOLLYWOOD—November 7, 2012— The Traveling Picture Show Company has named advertising industry veteran John Noble to head its commercial production division as Executive Producer. Noble, who also becomes a partner in TPSC, brings broad experience in both agency and production company roles, including senior production posts with The Martin Agency, Element 79, Eyeball, and Optimus.

Noble arrives with a mandate to grow TPSC’s commercial division both by building its directorial roster and expanding its relationships with advertising agencies nationwide. “We thought it was very important to bring on someone with experience on both the agency side and the production company side,” said TPSC CEO Kevin Matusow. “John shares our vision for how to run a successful production company. He knows how to work with advertising agencies; he is also director friendly and will work hard to support our filmmakers.”

Director Scott McCullough Joins STORY

Director/cameraman marks his return to STORY with a 5-spot package for GMC and Digitas.

Continuing to grow its roster of commercial filmmakers, STORY has signed director/cameraman Scott McCullough for exclusive representation in the United States. It marks McCullough’s second time with STORY; he was earlier on staff from 2005 to 2008, when his credits included work for General Motors, The Home Depot and Jeep, among others. He marked his return to STORY by shooting a package of five spots for GMC and Boston agency Digitas.

Monday, November 5, 2012

Academy Award-Nominee Don Burgess Joins The Joneses

Santa Monica, Calif.—Don Burgess, the award-winning cinematographer of such classic films as Forrest Gump, Cast-Away and Spider-Man, has joined The Joneses for exclusive representation as a commercial director. Burgess’s latest project, Flight, his sixth film with director Robert Zemeckis, is being released worldwide this week.

FilmLight’s Baselight Used to Grade Sony’s “Hotel Transylvania”

LONDON—Hotel Transylvania, Sony Pictures Animation’s monster hit comedy that already broke records at the U.S. box office, went through final colour grading and stereo finishing in full 3D on Baselight. Completed at Colorworks, Sony Pictures Entertainment’s digital intermediate facility, DI Colourist John Persichetti used Baselight to apply the finishing touches to the film prior to its worldwide release.

Thursday, November 1, 2012

London’s LipSync Grows Grading Resources with FilmLight’s Baselight

LONDON—LipSync Post, the award winning London-based full-service post-production facility, has significantly added to its colour grading resources through the purchase of two Baselight systems from FilmLight. When fully operational by year’s end the Baselight systems will serve as the facility’s primary grading tools, enabling LipSync to offer a total of five grading suites that can work flexibly to suit client requirements.

Along with its industry-leading grading toolkit, Baselight offers LipSync Post the ability to work natively with all digital cinema camera formats and an improved ability to integrate with other post-production departments, notably editorial and visual effects. “We’ve been fans of Baselight for a long time and are particularly impressed with its flexibility and grading tools,” says James Clarke, Head of DI for LipSync Post. “Many of our clients have been asking to work on Baselight. The system has a great reputation.”

Baselight offers many advantages to LipSync’s independent film clients. One such is the system’s ability to work with multiple camera formats in a single time-line without proxies. The system’s unrivalled processing speed also means that work can proceed in real-time, regardless of the complexity of the grade. That results in more efficient and creatively productive grading sessions.

LipSync’s recent film credits include Now is Good, Total Recall and Shadow Dancer. It also provides post services for television series including Birdsong, Leonardo and The Churchills, as well as the forthcoming Stephen Poliakoff drama series Dancing on the Edge.

Clarke notes that LipSync Post is a long-time FilmLight client. The facility has relied on FilmLight’s Truelight colour management system in its visual effects, editorial and grading operations for several years. It was also among the first facilities to employ FilmLight’s Northlight film scanner. “We’ve learned a lot from FilmLight because its systems are all very open,” Clarke observes, “and its developers are always open to new ideas. That was one of the selling points for us.”


LipSync Post is a complete post-production facility, providing every aspect of the post production process for film and television. Located in two sites on London’s Wardour Street, the company combines talented people with the highest quality equipment to offer the best for every project. Recent feature film credits include The King of Clubs, Byzantium, Great Expectations, Total Recall, Now Is Good, Shadow Dancer, We Need to Talk about Kevin and Shame, while television credits include the forthcoming ‘Dancing on the Edge’ as well as ‘Birdsong’, ‘Leonardo’ and ‘Hidden’.

For more information, visit

About FilmLight

FilmLight develops colour grading and colour management systems as well as film scanning and data management solutions, that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading studios, labs and post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2002, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, New York, Hamburg, Bangkok, Mumbai, Sydney, Auckland and Singapore, and through qualified partners worldwide.  For more information, visit

Contact —Deepa Parbhoo (e: |t: +44 20 7292 0400)

Sunday, October 28, 2012

Associate Creative Director Sam Gierasimczuk Joins Vitamin

Associate Creative Director Sam Gierasimczuk Joins Vitamin

CHICAGO—Design-driven production studio Vitamin expands its roster with the addition of Associate Creative Director Sam Gierasimczuk.  Sam, whose background includes work as a designer, animator and technical director, will work with Vitamin Creative Director Danny DelPurgatorio in overseeing the studios array of projects. Gierasimczuk will assume a hands-on role in design and production as well as supervising the work of other members of the creative team.

“Vitamin’s model has always been that collaboration, both internal and external, is the key to our success.  Sam is such a creative individual, we’re really excited to see how he can help us to push our boundaries.” says DelPurgatorio.

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

Madheart Jan Gleie Makes a Fashion Statement for T.J. Maxx

LOS ANGELES—Madheart director Jan Gleie portrays the lives and fashion sense of two young women in a pair of new ads for T.J. Maxx and Grey, New York. The spots are part of the retailer’s on-going Maxxinista campaign and sequels to a group of spots directed by Gleie last year. Each takes the form of a loose documentary of a free-spirited young woman who is both a fashion trendsetter and someone who appreciates a bargain.

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Aussie Comedy Director Dave Klaiber Joins Bully Pictures

Winner of Cannes and LIAA awards gains U.S. representation for the first time.

LOS ANGELES—October 29, 2012—Comedy director Dave Klaiber has signed with Bully Pictures for exclusive representation in the United States. It’s the first time that the young, Australian-born director has pursued work in the U.S. In 2008, Klaiber won a Silver Lion at Cannes for the Thrifty spot Birthday Girl. He is also the winner of two Gold London International Advertising Awards and a Gold Mobius Award.

Thursday, October 25, 2012


StudioCanal comedy is one of the first film productions to use new standalone workflow solution.

London, England – The move to digital acquisition has transformed many film and television sets into something akin to the control center for a moon launch as they have taken on a hoard of high-tech equipment for capturing, storing, processing and backing-up digital camera data. Not so with Cuban Fury, StudioCanal’s new romantic comedy, which was among the first film productions to use The Vault, Codex’s new on-set digital laboratory solution that reduces the technology required to manage camera data to a single box the size of a small suitcase.

Tuesday, October 23, 2012

2nd Annual THE A-LIST Hollywood Branded Entertainment Awards Announces Call For Entries

Recognizing excellence in the rapidly expanding space known as Branded Entertainment.


Hollywood, CA. THE A-LIST AWARDS today announces the Call for Entries for its second annual The A-LIST Hollywood Branded Entertainment Awards. Celebrating the fastest growing segment of the advertising and marketing industry, the Branded Entertainment Awards recognize outstanding achievement in branded content for film, television, music, web, mobile content and game media. The deadline for entries is November 9, 2012.

Steve Purcell Joins Chainsaw as General Manager

Post production facility celebrates 19th Emmy win for “The 2012 Rock and Roll Hall of Fame Induction Ceremony.”


Hollywood—October 23, 2012—Chainsaw (, a leading independent provider of post-production services for television, feature films and other media, today announces the appointment of Steve Purcell as General Manager. Purcell is a two-time Emmy winner with more than 25 years of experience as a director, editor and producer. In his new role, he will oversee all aspects of Chainsaw’s operations which include creative editorial, editorial finishing, graphics, visual effects, color grading and related post services, as well as a large editorial rental operation.

Treehouse Appoints Jeremy Besser as Executive Producer

Former executive producer at Directorz plans to develop the company into a post-production leader. 

DALLAS—Jeremy Besser, a producer with more than 28 years of experience in the Dallas advertising industry, has joined the editorial boutique Treehouse. Formerly executive producer and partner at the commercial production company Directorz, Besser will oversee operations, direct sales and serve as chief liaison between the company and its advertising agency and production company clients.

The Ant Farm Wins Four Key Art Awards

Entertainment advertising agency honored for its work on campaigns promoting Activision and Sega games, as well as Martin Scorsese’s George Harrison documentary.

Los Angeles—The Ant Farm, a leading entertainment advertising agency, took home four awards at the 41st Annual Hollywood Reporter Key Art Awards held Wednesday night at the Cinerama Dome in Hollywood. The Key Art Awards are the entertainment industry’s most recognized awards for advertising and communications.

Monday, October 22, 2012

MTI Film Demonstrates Cortex::Control Dailies at BIRTV

On-set/near-set dailies solution, slated for release in November, shown as part of an end-to-end workflow.

HOLLYWOOD— MTI Film recently unveiled a beta version of its new on-set/near-set dailies solution Cortex::Control Dailies at BIRTV, China’s largest trade show for the film and television industry. Cortex::Control Dailies was featured in a live demonstration of an end-to-end digital cinema workflow conducted by Jebsen Industrial, a leading supplier of production and post-production technologies to Asian markets. MTI Film plans to release Cortex::Control Dailies worldwide in November.

FilmLight Links with Italian Technology Reseller Blutek

LONDON—FilmLight, a leading manufacturer of colour grading, colour management and film scanning systems for film and television production, has forged a strategic alliance with Rome-based technology reseller Blutek to represent its product line in Italy.

Blutek will provide sales support in Rome and throughout Italy for FilmLight’s full product line, including its Baselight colour grading system, Blackboard control surface, FLIP real-time onset image processor, FLUX data management platform and Baselight Editions software. FilmLight will continue to handle marketing, service and support.

For more information, contact Antonello Di Vincenzo.

Thursday, October 18, 2012

FilmLight's On-Set and Dailies products win an Emmy

LONDON— FilmLight has been awarded a 2012 Primetime Emmy Award for its innovative colour preview and dailies products Truelight On-Set and Baselight TRANSFER.

The Primetime Emmy Awards in Engineering are presented by the Academy of Television Arts & Sciences for significant innovations in TV technology.

Wednesday, October 17, 2012

London’s Take 2 Adds to Codex Inventory

London, UK – Take 2, one of the largest camera rental companies in the UK, has added to its existing inventory of Codex equipment through a new investment in Codex Vaults and Recorders.

The company, which has facilities in London and Cape Town, South Africa, has shown its commitment to Codex technology by buying 4 Codex Vaults as well as additional Codex M recorders and datapacks.

Filmworkers and Creative Partners Extend Reach in Feature Films

Post house teams with design studio Vitamin and editorial company Treehouse for the comedy feature “Johnson”

CHICAGO—Over the past few years, Filmworkers has been building a network of creative services companies as a way of better serving its advertising clients. Now, the fruits of those efforts are beginning to show up at the local multiplex.

Filmworkers is slated to provide visual effects, color grading and other post production services for Johnson, an independent comedy shooting in Chicago this month.  Its affiliate, the design and production studio Vitamin will create the film’s titles. Johnson will be edited by Peter Tarter, whose newly-launched editorial studio Treehouse is adjacent to Filmworkers’ facility in Dallas.

Wednesday, October 10, 2012

A Common Thread Creates a Ghoulish Campaign for Universal Studios

LOS ANGELES—A new commercial for Universal Studios’ Halloween Horror Nights is meant to spur viewers to run for their lives…and straight into the amusement park. A Common Thread produced the spot for Los Angeles agency David & Goliath, delivering a chilling piece of filmmaking that plays like a 30-second horror flick.

In Gates, four teens are walking along a foggy street in the dead of night when they spot another teen running at breakneck speed, pursued by a horde of crazed and ravenous zombies. Screaming, they bolt and seek safety behind a pair of towering iron gates. However, the moment they slam the gates shut and turn around, they find themselves confronted by another blood-thirsty mob of horrific creatures —they’ve locked themselves inside Universal Studios.

A Common Thread and director Clay Staub invested the spot with all the trappings of a teen slasher movie: kinetic cinematography, ghoulish make-up, creepy locations and fevered performances. “Clay pulled from his background as a 2nd Unit Director on Dawn of the Dead, 300 and The Thing,” explains A Common Thread executive producer J.P. McMahon. “He knows how to manage zombies and monsters. He worked with them intensely on how to run, crawl and growl—it’s got a hellish vibe.”

To lens the spot, A Common Thread tapped director of photography Gonzalo Amat, whose credits include The Devil Inside. His footage is both beautiful and haunting.

One of the challenges of the production, notes McMahon, was to squeeze the classic horror movie narrative arc into a half-minute format. “The story starts off in slow motion but ramps up quickly and takes viewers on a high-speed thrill ride to the end,” he says. “The goal was to make it as scary as hell.”

A Common Thread is located at 4081 Redwood Avenue, Los Angeles, California 90066. For more information, call 310.823.7300 or visit


Title:                      Gates

Client:                   Universal Studios

Agency:                David & Goliath, Los Angeles.  David Angelo, Chairman, Chief Creative Officer; Ben Purcell, Creative Director; Steve Yee, Creative Director; Carrie Lighthall, Agency Senior Producer.

Production:        A Common Thread, Los Angeles. Clay Staub, director; J.P. McMahon, Executive Producer; Tristan Drew, Executive Producer; Gonzalo Amat, Director of Photography.

Creature FX:       Sota FX. Roy Knyrim.

Tuesday, October 9, 2012

FilmLight Introduces 5-for-1 Academic Pricing for Baselight for Avid

LONDON— FilmLight today announces the worldwide availability of a fully-functional Academic Edition of Baselight for Avid® (Mac), the newest product in its Baselight Editions line, which makes the world’s most powerful colour grading toolset directly available within Avid Media Composer® or Symphony®.

The week of October 22, universities and other educational institutions will be able to purchase five Baselight for Avid licenses for just $995, the price of one commercial license.  Alternatively, institutions can obtain ten, 12 month licenses for an annual subscription of $995.

Wednesday, October 3, 2012

Codex Appoints Rainer Hercher as Business Development Manager for Europe and Asia

London, England –Codex, the leading developer of digital media recorders and media management systems for film and television production, has appointed Rainer Hercher to the post of Business Development Manager for Europe and Asia. Formerly Managing Director of Band Pro, Munich, Hercher will lead the company’s customer relations and sales effort in film and television production markets across both continents.

Original Signs Director Eden Tyler

LOS ANGELES— Director Eden Tyler has joined bi-coastal Original for exclusive U.S. representation. Known as a visual storyteller and as an “actor’s director,” Tyler has directed work for such brands as Sony, Doritos, AMC, Pringles and the Partnership for a Drug-Free America.

Tyler has directed several campaigns for Johnson & Johnson’s Clear & Clear teen beauty products via DDB, New York, including, most recently, the viral ad Splash Mob. Shot in Buenos Aires, the spot shows 50 girls throwing water balloons at a grime-covered wall to reveal a mural depicting the beautiful face of a young woman. Tyler works frequently for Johnson & Johnson in international markets and directed launch campaigns for Clean & Clear and Neutrogena in India.

Soundelux Supervising Sound Editor Michael D. Wilhoit Takes “Low Tech” Approach for “End of Watch”

HOLLYWOOD – For Director David Ayer’s new police thriller End of Watch, Supervising Sound Editor Michael D. Wilhoit and his crew from Soundelux  were tasked with recreating the sonic world of a Los Angeles beat cop.  Released by Open Road Films, the movie tells the story of two young police officers, Brian Taylor and Mike Zavala, (played by Jake Gyllenhaal and Michael Peña) who become the targets of a Mexican drug cartel.

End of Watch is told in a found-footage manner. Taylor and Zavala use a handheld HD camera to covertly record their shifts in South Los Angeles for a film class. This stylistic device lends the story a sense of immediacy and verisimilitude that contributes to the ratcheting tension.

Tuesday, October 2, 2012

Treehouse Scores for Russell Athletic

John McStravick edits broadcast and online campaign out of The Richards Group on the team values in football. 

DALLAS—Treehouse editor John McStravick helped capture the spirit of team sport in editing a new campaign for sporting apparel innovator Russell Athletic®. Conceived by Dallas agency The Richards Group, the campaign includes broadcast and online ads and features high school football players discussing values that bind their teams and lead them to excel.

Colorworks Checks into “Hotel Transylvania”

DI facility teams with Sony Pictures Imageworks to ready 3D animated feature for theatrical release.

Culver City, Calif.—October 2, 2012— Final post-production work for Hotel Transylvania, the new animated comedy from Sony Pictures Animation, was recently completed at Colorworks, Sony Pictures Entertainment’s digital intermediate facility. The facility performed final color grading and stereoscopic 3D finishing for the film, released in the U.S. release on September 28th.

The project involved close collaboration between Colorworks and Sony Pictures Imageworks, which created the film’s spectacular animation. Image files were exchanged between the two facilities, via direct fiber link.

Thursday, September 27, 2012

STORY’s David Orr Puts His Spin on New Campaign for Regions Bank

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Each spot features a series of close-ups of circular objects representing different types of businesses, with one spot skewed toward smaller businesses (an architect’s compass, a wheel barrow tire) and the other targeting large enterprises (a forklift wheel, an assembly line roller). The first wheels are frozen, as the voice-over admits that “the wheels of progress haven’t been very active lately,” but the next few begin to turn. The last wheels move full throttle as the narration describes Regions’ business expertise. The final shot pulls back from a tire into a wide shot of people riding the green bicycles that are Regions’ trademark.