Wednesday, June 23, 2010

Are Bargain Wire Services Really a Bargain?

[caption id="attachment_73" align="alignleft" width="425" caption="Bargain wire services say they deliver a lot of sizzle for a little juice."][/caption]

Over the past several years, a staggering number of press release distribution services have appeared vying for the business of public relations firms and companies eager to get their messages out. It used to be that Businesswire and PR Newswire enjoyed a near monopoly over the business of distributing press releases to journalists, and they are still the market leaders, but today they face dozens of upstart competitors. (They include PR Buzz, PR Leap, PR.com, Online PR News…the list goes on and on.) Among these new arrivals, each one has its particular idiosyncrasies and pricing structure, but most insist that they deliver results comparable to the premium services at a lower cost, or in some cases no cost at all.

Do they live up to their claims?

Wednesday, April 28, 2010

Is Twitter Dying?

My friend Deborah Kaufman (creator of the excellent Mobilized TV) sent me a post from the blog of mobile marketing company Cellforce that predicts the imminent demise of Twitter. The blogger makes a compelling case, citing figures that indicate a decline in Twitter users and noting that a majority of Twitter accounts are poorly maintained and even more poorly followed. “40% of Twitter account holders,” the blogger writes, “have NEVER twitted even one Tweet.”