Entertainment production and marketing agency hires experiential marketing specialist Adam Atkins and movie premiere producer Mary Pat Kasravi.
GARDENA, Calif.—The Joe Lewis Company recently helped Universal Pictures celebrate The Mummy Day in a very big way. The event production company designed, built and installed a seven-ton, 84-foot tall sarcophagus at the Hollywood and Highland Gateway in Los Angeles. The structure was unveiled at the premiere of the studio’s summer blockbuster The Mummy in an event attended by the film’s star, Tom Cruise, director Alex Kurtzman, co-stars Annabelle Wallis, Sofia Boutella and Jake Johnson, and hundreds of movie fans. The sarcophagus was the largest-ever structure erected at the Hollywood site.
Producing large-scale, one-of-a-kind activations and events is The Joe Lewis Company’s stock in trade. The company has provided event production services for virtually every major awards show, motion picture studio, television network and professional sports organization in the United States including the Academy Awards, the Super Bowl, the NBA All-Star Game, the Special Olympics, the Grammy Awards, the Billboard Music Awards, the CMT Music Awards, the BET Awards, AEG and Madison Square Garden. “We’ve been fortunate to participate in a lot of events that are big, memorable and have never been done before,” says company founder Joe Lewis. “We do exciting stuff really well.”