Friday, June 23, 2017

Outloud Audio Adopts Fortium’s MediaSeal File Level Encryption to Meet Heightened Security Threats

Los Angeles—Fortium, a leading provider of digital content security solutions for media and entertainment, today announces Outloud Audio, Los Angeles and New York, as a new customer for MediaSeal®, its file encryption software, which protects unaired TV and movie content at file level during the sensitive stages prior to release. In the current climate of increased concerns over cyber-crime, MediaSeal protects against leaks and accidental distribution by raising studio defences.

“Our clients' media security is paramount,” commented Mark Kondracki, Principal of Outloud Audio.  “When I saw how easily we could encrypt files with MediaSeal at file level, it became the cornerstone of our media protection process for our stages in L.A. and New York City. We love knowing that encrypted MediaSeal files are rendered unplayable outside of our facilities.”



Tuesday, June 20, 2017

A Common Thread’s Sheldon Candis Brings “Docu-Cinematic” Style to Honda’s “Greatness”

LOS ANGELES— A Common Thread director, Sheldon Candis, profiles the “greatness” of Chicago entrepreneurs, Autumn and Brian Merritt, in a new national campaign for Honda.
The uplifting piece describes how the couple channeled their personal passion into their boutique fashion line, Sir & Madame, and now are giving back by mentoring young artists and designers. The story is wrapped around scenes of the Merritts driving a Civic through their historic Hyde Park neighborhood and past familiar Chicago landmarks. “For us, greatness is about loving what you do,” says Autumn, “and taking risks to do what you love.”
Candis directs the campaign with a light touch and a discerning eye that brings out the personalities of his subjects. The Merritts are likeable and real. The car is integrated into the story in the best way possible, naturally. “Honda wanted a real-life experience,” the director notes. “They wanted to tell the story of an exceptional family who are the embodiment of the American Dream.”

While Candis assumes a documentary approach, he applies a unique and inventive visual style combined with a sense of fun that lifts the campaign above simple slice-of-life representation. He calls the results “cinematic-documentary.” “I pair real emotions with cinematic influences,” he explains. “I wanted this piece to feel cinematic and stylish, while capturing the genuine emotion of the human condition. My ultimate goal is to bring visceral emotion to advertising... What you feel in my films... What you feel in my documentaries...”
Candis rose to notoriety when his debut feature LUV premiered to glowing reviews at the 2012 Sundance Film Festival (where it was nominated for a Grand Jury Prize). A coming-of-age drama about a boy growing up in an atmosphere of gun violence, LUV has been followed by a string of impressive episodic television and documentary projects, all centered on deeply personal and emotional storytelling. “I’m fortunate that my work in advertising has allowed me to continue to do what I love,” Candis says. “I’m a storyteller.”

Credits
Titles:              Greatness
Client:              American Honda Motor Co.
Agency:           Muse, Culver City, Ca. Jo Muse, Chief Creative Officer; Shelley Yamane, President; Michael James McCallum, V.P./Creative Director; Will Campbell, President/Quantasy; Vanessa MacAdam, Executive Producer.
Production:     A Common Thread. Sheldon Candis, Director. J.P. McMahon and Tristan Drew, Executive Producers; Leornardo Veras, Line Producer; Michelle Tocase, Production Manager; Michael Fitzmaurice, Director of Photography.
Editorial:         Muse Studios.

FuseFX Drives VFX for New Summer TV Series

LOS ANGELES—FuseFX is currently delivering visual effects for a range of television series debuting or returning this summer through its Los Angeles, New York and Vancouver production studios. They include projects for Showtime, USA, Spike, CBS, AMC, Netflix and FX.

Summer FuseFX premieres include:

Technicolor PostWorks Provides a Colorful “Band Aid” Solution

Colorist Allie Ames performs grading for the virtually all-women production.

NEW YORK— Released this month by IFC Films, Band Aid marks the directorial debut of Zoe Lister-Jones, best known for her acting roles on Life in Pieces and New Girl. The film has been earning rave reviews for its engaging story of a couple who turn to songwriting to work out their marital difficulties. It has also generated lots of buzz for Lister-Jones’s unique decision to employ women in all key production and post-production crew positions. That included Colorist Allie Ames from Technicolor PostWorks New York, who worked with the director and Cinematographer Hillary Spera through editorial conforming and final color grading.

Shot in Los Angeles, Band Aid captures both the city’s sun-drenched streets and dimly-lit clubs in a fresh natural manner. Spera, who primarily worked hand-held, says the visual style was heavily influenced by slice-of-life films of the ‘70s, citing the Woody Allen classic Husbands and Wives. “Films of that era have a tangibility; things feel very organic,” she explains. “We went for something similar where the action feels improvised, even though it’s scripted, and we’re just ‘there’ with the camera.”


Friday, June 16, 2017

SMPTE® Hollywood Section and VES of Los Angeles to Explore Augmented Reality at Joint June Meeting

LOS ANGELES —  The Hollywood Section of SMPTE®, the organization whose standards work has supported a century of technological advances in entertainment technology, and the Visual Effects Society Los Angeles Section will conduct a joint meeting, scheduled for Thursday, June 22, to examine the rapidly evolving field of augmented reality (AR).

Drawing on leading-edge technologies from cloud-based supercomputing to next-generation mobile devices, AR is creating new ways for people to experience the world. At this joint meeting of the SMPTE Hollywood Section and VES Los Angeles, a panel of experts will provide an overview of the AR landscape and the technologies driving it. They will also share insights into emerging business opportunities and offer advice on what it takes to get involved in this exciting new field.

“Possibilities abound for the application of augmented reality, from augmented commerce to new forms of augmented entertainment,” said Marty Meyer, chair of the SMPTE Hollywood Section. “We are excited to co-host a panel of leaders from companies that are among those at the forefront of our industry’s evolution. It promises to be a very timely and thought-provoking evening.”

Panelists include:
  • Ed Lantz, president and chief technology officer at VORTEX Immersion Media Inc.
  • Theo Skye, founding partner and chief innovation officer at The Visory
  • Eddie Offerman, VR/AR researcher and pipeline architect at Mirada Studios
  • Ralph Barbagallo, founder of FLARB LLC
  • Greg Berkin, managing director at Concours Ventures

(l to r) Ed Lantz, Theo Skye, Eddie Offerman, Ralph Barbagallo, Greg Berkin

Thursday, June 15, 2017

A Common Thread Signs “LUV” Director Sheldon Candis

Directs campaigns for Honda, Ford.
LOS ANGELES— Award-winning director Sheldon Candis, best known for the 2012 Sundance feature LUV, has joined A Common Thread for advertising projects. Candis’s work encompasses features, episodic television, documentaries, branded content and spots.  He has already directed several commercials in tandem with A Common Thread, including campaigns for Ford and Honda.
“Sheldon’s approach to every project is refreshing and invigorating,” said A Common Thread Executive Producer J.P. McMahon. “You can’t help but share his eagerness for creating something special from concept to finished product.”
Sheldon Candis

Tuesday, June 13, 2017

FuseFX Stays Hot with New TV Series

LOS ANGELES—FuseFX is providing visual effects for a wide range of television series, new and returning, which premiered this spring. Projects from its studios in Los Angeles, New York and Vancouver for clients including AMC, Starz!, Netflix and FX.

New and returning FuseFX projects:

The Son (now airing on AMC), based on the Phillip Meyer novel, is a multi-generational epic of America's birth as a superpower told through the bloody rise and fall of a Texas oil empire.



American Gods (now airing on Starz!)  is a fantasy drama based on the novel by Neil Gaiman about ex-con, Shadow Moon, and a mysterious stranger who is in fact the god Odin.