LOS ANGELES — The Hollywood Section of SMPTE®, the organization whose standards work has supported a century of technological advances in entertainment technology, today announced that its next monthly meeting, scheduled for Monday, May 31, will examine how data — lots of it — is exerting a major impact on decision-making in television and film production.
Data collected on social media, streaming services, mobile devices, email, and web-based communications affects decisions on how projects are green-lit, created, produced, distributed, and marketed. The ways individuals consume content are evolving and leading to data-rich models that claim to predict what consumers will watch, and how they will watch it. Everything in a digital environment is trackable. The question is: How are media professionals using this information?
The Hollywood Section of SMPTE will present a discussion, led by Bernie Laramie, on how big data and analytics are affecting the industry.